商场平台白标网站

我们开发和运营的网站不仅现代而且功能齐全——商场访客可以浏览商店目录、停车信息、商场导航、当前优惠、忠诚度计划、促销和活动。

为什么您的商场需要网站

66%

的人更愿意阅读设计精美的内容。

75%

的消费者根据网站设计判断公司的可信度。

26%

的客户通过网站了解店内促销或活动。

66%

的客户通过网站查找商店位置或营业时间。

In short

Should a shopping mall build its own website, or run a white-label site that stays in sync with its app?

The interactive website is a white-label site built and operated for the mall, showing the tenant directory, parking information, navigation, events and loyalty program — with content (news, offers, tenant details) managed once in the same portal that feeds the mall app, so the site and the app don’t drift out of sync.

A mall website that lags behind the app is worse than no website

Many malls run a website built years ago by a separate web agency and a newer mobile app built by a different vendor — a store closes, and someone has to remember to update both, in two different admin systems, or one of them goes stale.

A tenant directory that lists a store that closed six months ago, or a website that doesn’t mention the loyalty app the mall is actively promoting, damages the credibility of both channels at once.

Center teams without an in-house web developer need tenants to be able to keep their own store profile current without filing a ticket with an agency every time hours or contact details change.

Who runs into this

Digital/marketing manager

Owns the mall’s online presence and is tired of a tenant directory that only the original web agency can edit.

Tenant relations lead

Wants tenants to self-manage their own store profile — hours, promotions, contact details — instead of emailing updates to be manually applied.

General manager evaluating vendors

Is deciding whether a new website should be commissioned separately from the mall app, or delivered as one connected product.

Why it matters

Consistency across channels: Content authored once for the website and app removes the specific failure mode of a promotion or store listing being correct in one place and wrong in the other.
Tenant self-service: Letting each tenant log in and edit their own profile removes the digital manager as a bottleneck for routine updates like hours or contact info.
First-touch for non-app visitors: Not every visitor has installed the mall app; the website is often the first place they check store hours, parking, or what’s on this week — it needs to be current on its own.

How the workflow runs

Tenant and content data is entered once and read by both the website and the mall app.

1
1. Tenant onboardingTenant relations
Each tenant gets an account to edit their own store profile — description, hours, contact details, category.
2
2. Center publishes contentMarketing manager
News, events and offers are published through the same portal used for the marketing module and appear on the site automatically.
3
3. Visitor uses the siteSite visitor
Visitors browse the tenant directory, check parking and navigation information, and see current events, loyalty program details and promotions without installing the app.
4
4. Updates propagateDigital manager
A change to a store profile or a new event posted through the portal reflects on the website without a separate publishing step.

How Simplaq fits

The website is built and operated for the mall on Simplaq’s platform rather than commissioned as a one-off build from a separate agency, so it draws on the same tenant directory, events and loyalty data as the mall app.
Tenants get individual accounts to edit their own store profile directly, removing the digital manager as the only person who can make a tenant-requested change.
Content published through the marketing module — news and offers — appears on the site as well as in the app, from a single authoring step.

What the product actually does

Tenant directory

Directory of stores and services, categorized by name and type, for malls with complex, multi-floor tenant mixes.

Tenant self-editing

Individual tenant accounts to edit and keep their own store profile current.

News and events publishing

News, offers and events published through the marketing portal appear on the website automatically.

Loyalty program display

Shows the mall’s loyalty program, rewards and how to join, alongside the ability to give points per purchase and issue gift vouchers with QR codes.

Maps and navigation

Displays mall floorplan and navigation information so visitors can locate stores before arriving.

White-label branding

Delivered under the mall’s own brand rather than a Simplaq-branded property.

Implementation considerations

Migration from an existing website

Malls replacing an agency-built site need to plan the domain, SEO redirect and content migration path so existing search rankings for tenant pages aren’t lost.

Tenant onboarding effort

Self-service editing only pays off once tenants are actually onboarded and trained to use their accounts — budget time for this rollout step, not just the technical launch.

Content ownership split

Decide what tenants can edit directly (profile, hours) versus what stays with center marketing (mall-wide news, events) before launch.

Related integrations

Mall mobile app — Shares the same tenant directory, events and loyalty data so the site and app stay consistent.
Marketing module — News, offers and campaigns published there appear on the website without separate re-entry.
Loyalty program — Powers the points, rewards and gift voucher display shown on the site.

Customer evidence

Aupark Hradec Králové — Mobile App & Digital Ecosystem

Aupark’s deployment included automatic synchronization between the mobile app and the mall’s externally managed website — a discount or event created on the web portal is reflected in the app without duplicate entry, which is the specific website/app sync problem this page addresses.

Read the Aupark Hradec Králové — Mobile App & Digital Ecosystem deployment

Questions buyers ask

Can we keep our existing website and just connect it to the app?: The Aupark deployment shows this is possible — content sync was built to work with the mall’s existing, externally managed website. Whether to keep the current site or move to a fully managed one depends on how much ongoing agency dependency the mall wants to remove.
Can tenants edit their own store listing without going through us?: Yes, each tenant can be given an account to edit their own profile — description, hours, contact details — directly.
Does publishing a promotion mean writing it twice — once for the app, once for the website?: No. News and offers published through the marketing module are authored once and appear on both the app and the website.
Is the website branded as Simplaq or as our mall?: It is delivered white-label, under the mall’s own brand.