Aupark Hradec Králové – Mobile App & Digital Ecosystem
How Aupark Hradec Králové replaced its legacy mobile application with a fully integrated digital ecosystem—combining a loyalty program, push notifications, web synchronization, digital signage, and upcoming navigation and parking services.
The Challenge
After several years of using their previous application, Aupark was no longer satisfied with the cooperation model and policies of their existing supplier. The transition required migrating existing users from a competing international provider, synchronizing data with an externally managed website, and delivering a modern platform that serves as a daily utility tool.
Legacy app migration
Migrating existing users from a competing international provider required detailed data analysis and careful account transfer planning.
Third-party website synchronization
Data between the new mobile application and the client's externally managed website had to be kept consistently synchronized.
Seamless user transition
The transition demanded zero data loss and no disruption to the existing user experience during the platform switch.
Multi-channel content consistency
Content created on the website, including discounts and events, needed automatic reflection in the mobile application.
The Solution
Simplaq developed a fully featured mobile application for iOS and Android, integrated with the client's website, digital signage network, and upcoming navigation and parking services—all managed through a unified platform.
Loyalty Program & Mobile App
A native iOS and Android application with loyalty points collection, rewards management, push notifications, and a clear overview of current campaigns and events at Aupark.
Web Content Synchronization
Automatic synchronization between the mobile app and the client's externally managed website. Any discount or event created on the web portal is instantly reflected in the app, eliminating duplicate work.
Digital Signage & Campaign Support
Three advertising screens in the parking area displaying promotional campaigns, with 20% allocated to center events and 80% reserved for commercial advertising, all managed through the CMS portal.
Navigation Kiosks & Indoor Mapping
Three interactive kiosks with indoor navigation and routing functionality, integrated with the mobile application to help visitors efficiently navigate the shopping center.
Modules Used
Implementation
Pavel Urban
Head of Retail, CBRE Czech Republic
'/%3e%3cdefs%3e%3cradialGradient%20id='paint0_radial_120_60858'%20cx='0'%20cy='0'%20r='1'%20gradientUnits='userSpaceOnUse'%20gradientTransform='translate(-28.2647)%20rotate(47.5386)%20scale(51.9972%20148.227)'%3e%3cstop%20stop-color='%23F18C53'/%3e%3cstop%20offset='1'%20stop-color='%23E83A64'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
CBRE
Provided invaluable expertise and support to our digital marketing technology projects
I don't actually see Simplaq as a supplier, but as a progressive and accommodating partner with whom we can flexibly implement and process marketing-digital solutions. I also highly appreciate the innovative and open approach, thanks to which we can cooperate with each other, develop other effective tools, or even brainstorm freely.
Ready to achieve similar results?
Let's discuss how Simplaq can help your property create a unified digital ecosystem.
Related Solutions
Related Products
Related Articles
Similar Customer Stories
Digitalization and Content Management at Futurum Hradec Králové
The Futurum Hradec Králové shopping center decided to modernize its communication ecosystem by deploying an advanced digital signage platform. The goal was to replace outdated processes with a modern, fully cloud-based solution that enables efficient advertising space management and increases interactivity for visitors.
OC Futurum Brno – Digital Transformation with Simplaq Ecosystem
How OC Futurum Brno implemented hybrid advertising kiosks combining Digital Signage with Wayfinding and centralized cloud content management to modernize visitor communication and create new revenue streams.
OC Novo Plaza – Unified Digital Ecosystem
How a two-level Prague shopping center unified web, wayfinding, loyalty app, and retail media into a single digital ecosystem—achieving new revenue streams and dramatically improved customer engagement.