La Plataforma del Centro Sitio Web de Marca Blanca
Desarrollamos y operamos un sitio web que no solo es moderno sino también funcional – los visitantes del centro comercial pueden explorar el directorio de tiendas, información de estacionamiento, navegación, ofertas en curso, programa de fidelización, promociones y eventos.
Por qué su centro comercial necesita un sitio web
66%
De las personas preferirían leer algo bellamente diseñado que algo simple.
75%
De los consumidores admiten juzgar la credibilidad de una empresa según el diseño de su sitio web.
26%
Los clientes se enteran de promociones o eventos en tienda a través del sitio web.
66%
Los clientes ubican tiendas o consultan horarios a través del sitio web.
In short
Should a shopping mall build its own website, or run a white-label site that stays in sync with its app?
The interactive website is a white-label site built and operated for the mall, showing the tenant directory, parking information, navigation, events and loyalty program — with content (news, offers, tenant details) managed once in the same portal that feeds the mall app, so the site and the app don’t drift out of sync.
A mall website that lags behind the app is worse than no website
Many malls run a website built years ago by a separate web agency and a newer mobile app built by a different vendor — a store closes, and someone has to remember to update both, in two different admin systems, or one of them goes stale.
A tenant directory that lists a store that closed six months ago, or a website that doesn’t mention the loyalty app the mall is actively promoting, damages the credibility of both channels at once.
Center teams without an in-house web developer need tenants to be able to keep their own store profile current without filing a ticket with an agency every time hours or contact details change.
Who runs into this
Digital/marketing manager
Owns the mall’s online presence and is tired of a tenant directory that only the original web agency can edit.
Tenant relations lead
Wants tenants to self-manage their own store profile — hours, promotions, contact details — instead of emailing updates to be manually applied.
General manager evaluating vendors
Is deciding whether a new website should be commissioned separately from the mall app, or delivered as one connected product.
Why it matters
- Consistency across channels
- Content authored once for the website and app removes the specific failure mode of a promotion or store listing being correct in one place and wrong in the other.
- Tenant self-service
- Letting each tenant log in and edit their own profile removes the digital manager as a bottleneck for routine updates like hours or contact info.
- First-touch for non-app visitors
- Not every visitor has installed the mall app; the website is often the first place they check store hours, parking, or what’s on this week — it needs to be current on its own.
How the workflow runs
Tenant and content data is entered once and read by both the website and the mall app.
- 1
1. Tenant onboardingTenant relations
Each tenant gets an account to edit their own store profile — description, hours, contact details, category.
- 2
2. Center publishes contentMarketing manager
News, events and offers are published through the same portal used for the marketing module and appear on the site automatically.
- 3
3. Visitor uses the siteSite visitor
Visitors browse the tenant directory, check parking and navigation information, and see current events, loyalty program details and promotions without installing the app.
- 4
4. Updates propagateDigital manager
A change to a store profile or a new event posted through the portal reflects on the website without a separate publishing step.
How Simplaq fits
- The website is built and operated for the mall on Simplaq’s platform rather than commissioned as a one-off build from a separate agency, so it draws on the same tenant directory, events and loyalty data as the mall app.
- Tenants get individual accounts to edit their own store profile directly, removing the digital manager as the only person who can make a tenant-requested change.
- Content published through the marketing module — news and offers — appears on the site as well as in the app, from a single authoring step.
What the product actually does
Tenant directory
Directory of stores and services, categorized by name and type, for malls with complex, multi-floor tenant mixes.
Tenant self-editing
Individual tenant accounts to edit and keep their own store profile current.
News and events publishing
News, offers and events published through the marketing portal appear on the website automatically.
Loyalty program display
Shows the mall’s loyalty program, rewards and how to join, alongside the ability to give points per purchase and issue gift vouchers with QR codes.
Maps and navigation
Displays mall floorplan and navigation information so visitors can locate stores before arriving.
White-label branding
Delivered under the mall’s own brand rather than a Simplaq-branded property.
Implementation considerations
Migration from an existing website
Malls replacing an agency-built site need to plan the domain, SEO redirect and content migration path so existing search rankings for tenant pages aren’t lost.
Tenant onboarding effort
Self-service editing only pays off once tenants are actually onboarded and trained to use their accounts — budget time for this rollout step, not just the technical launch.
Content ownership split
Decide what tenants can edit directly (profile, hours) versus what stays with center marketing (mall-wide news, events) before launch.
Related integrations
- Mall mobile app — Shares the same tenant directory, events and loyalty data so the site and app stay consistent.
- Marketing module — News, offers and campaigns published there appear on the website without separate re-entry.
- Loyalty program — Powers the points, rewards and gift voucher display shown on the site.
Customer evidence
Aupark Hradec Králové — Mobile App & Digital Ecosystem
Aupark’s deployment included automatic synchronization between the mobile app and the mall’s externally managed website — a discount or event created on the web portal is reflected in the app without duplicate entry, which is the specific website/app sync problem this page addresses.
Read the Aupark Hradec Králové — Mobile App & Digital Ecosystem deploymentQuestions buyers ask
- Can we keep our existing website and just connect it to the app?
- The Aupark deployment shows this is possible — content sync was built to work with the mall’s existing, externally managed website. Whether to keep the current site or move to a fully managed one depends on how much ongoing agency dependency the mall wants to remove.
- Can tenants edit their own store listing without going through us?
- Yes, each tenant can be given an account to edit their own profile — description, hours, contact details — directly.
- Does publishing a promotion mean writing it twice — once for the app, once for the website?
- No. News and offers published through the marketing module are authored once and appear on both the app and the website.
- Is the website branded as Simplaq or as our mall?
- It is delivered white-label, under the mall’s own brand.
See a tenant directory and content sync demo
Walk through how a store profile update or a new event published once appears on both the website and the app.
Book a website walkthroughNuestras Funciones
Marca BlancaSitio Web
Puedes crear una cuenta para cada inquilino para comunicarte con ellos directamente a través del sistema. Los inquilinos pueden editar su perfil de tienda y mantener toda su información actualizada.
Directorio de Inquilinos
Los grandes centros comerciales a menudo tienen un directorio complejo de tiendas y servicios. Nuestro sistema de navegación puede localizar con precisión las posiciones de los usuarios en interiores.
Información Útil
Simplaq puede ayudarte a establecer un directorio de todos los inquilinos, incluyendo tiendas, negocios y restaurantes, categorizados por nombre y tipo.
Nuestras Funciones
Eventos Planning
Esta función permite a la administración del centro comercial planificar y organizar eventos como conciertos, exposiciones y promociones.
Noticias
Los consumidores pueden agregar sus tiendas favoritas a una lista de favoritos y recibir ofertas y promociones exclusivas de esas tiendas específicas.
Eventos
Con Simplaq, los clientes nunca se perderán ofertas o eventos en tu centro comercial.
Nuestras Funciones
Fidelización Sistema de
El centro comercial puede ofrecer varias recompensas – productos, servicios, estacionamiento gratis, amenidades gratuitas, tarjetas de regalo u otros beneficios a cambio de puntos.
Nuestras Funciones
Dar Puntos Por Cada Compra
El cliente toma una foto del recibo a través de la app móvil y la sube en segundos. Cada recibo es procesado por OCR y toda la información se carga en el sistema.
La app guarda una lista de artículos mencionados en el recibo para que puedas rastrear las preferencias del usuario y obtener estadísticas sobre el comportamiento de compra.
Vales de Regalo
Genera vales con códigos QR. Los clientes pueden recibir puntos automáticamente al escanear vales.
Mapas y Navegación
Los usuarios de smartphones ya no necesitarán deambular buscando mapas estáticos o cabinas de información.
Confiado por Líderes de la Industria
Simplaq es confiable por las principales empresas de gestión
Simplaq es confiable por profesionales de los mejores centros comerciales
Pavel Urban
Director de Retail, CBRE Czech Republic
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CBRE
Proporcionó experiencia invaluable y apoyo a nuestros proyectos de tecnología de marketing digital
No veo a Simplaq como un proveedor, sino como un socio progresivo y complaciente con quien podemos implementar y procesar soluciones de marketing digital de manera flexible.
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