La plateforme de centre commercial Site Web White-Label

Nous développons et opérons un site Web non seulement moderne mais aussi fonctionnel – les visiteurs du centre commercial peuvent consulter l'annuaire des magasins, les informations de stationnement, la navigation dans le centre commercial, les offres en cours, le programme de fidélité, les promotions et les événements.

Simplaq product interface
Simplaq

Pourquoi votre centre commercial a besoin d'un site web

66%

des personnes préfèrent lire quelque chose de joliment conçu.

75%

des consommateurs jugent la crédibilité d'une entreprise selon le design du site.

26%

des clients découvrent les promotions ou événements via le site web.

66%

des clients trouvent les magasins ou horaires via le site web.

In short

Should a shopping mall build its own website, or run a white-label site that stays in sync with its app?

The interactive website is a white-label site built and operated for the mall, showing the tenant directory, parking information, navigation, events and loyalty program — with content (news, offers, tenant details) managed once in the same portal that feeds the mall app, so the site and the app don’t drift out of sync.

A mall website that lags behind the app is worse than no website

Many malls run a website built years ago by a separate web agency and a newer mobile app built by a different vendor — a store closes, and someone has to remember to update both, in two different admin systems, or one of them goes stale.

A tenant directory that lists a store that closed six months ago, or a website that doesn’t mention the loyalty app the mall is actively promoting, damages the credibility of both channels at once.

Center teams without an in-house web developer need tenants to be able to keep their own store profile current without filing a ticket with an agency every time hours or contact details change.

Who runs into this

Digital/marketing manager

Owns the mall’s online presence and is tired of a tenant directory that only the original web agency can edit.

Tenant relations lead

Wants tenants to self-manage their own store profile — hours, promotions, contact details — instead of emailing updates to be manually applied.

General manager evaluating vendors

Is deciding whether a new website should be commissioned separately from the mall app, or delivered as one connected product.

Why it matters

Consistency across channels
Content authored once for the website and app removes the specific failure mode of a promotion or store listing being correct in one place and wrong in the other.
Tenant self-service
Letting each tenant log in and edit their own profile removes the digital manager as a bottleneck for routine updates like hours or contact info.
First-touch for non-app visitors
Not every visitor has installed the mall app; the website is often the first place they check store hours, parking, or what’s on this week — it needs to be current on its own.

How the workflow runs

Tenant and content data is entered once and read by both the website and the mall app.

  1. 1

    1. Tenant onboardingTenant relations

    Each tenant gets an account to edit their own store profile — description, hours, contact details, category.

  2. 2

    2. Center publishes contentMarketing manager

    News, events and offers are published through the same portal used for the marketing module and appear on the site automatically.

  3. 3

    3. Visitor uses the siteSite visitor

    Visitors browse the tenant directory, check parking and navigation information, and see current events, loyalty program details and promotions without installing the app.

  4. 4

    4. Updates propagateDigital manager

    A change to a store profile or a new event posted through the portal reflects on the website without a separate publishing step.

How Simplaq fits

  • The website is built and operated for the mall on Simplaq’s platform rather than commissioned as a one-off build from a separate agency, so it draws on the same tenant directory, events and loyalty data as the mall app.
  • Tenants get individual accounts to edit their own store profile directly, removing the digital manager as the only person who can make a tenant-requested change.
  • Content published through the marketing module — news and offers — appears on the site as well as in the app, from a single authoring step.

What the product actually does

Tenant directory

Directory of stores and services, categorized by name and type, for malls with complex, multi-floor tenant mixes.

Tenant self-editing

Individual tenant accounts to edit and keep their own store profile current.

News and events publishing

News, offers and events published through the marketing portal appear on the website automatically.

Loyalty program display

Shows the mall’s loyalty program, rewards and how to join, alongside the ability to give points per purchase and issue gift vouchers with QR codes.

Maps and navigation

Displays mall floorplan and navigation information so visitors can locate stores before arriving.

White-label branding

Delivered under the mall’s own brand rather than a Simplaq-branded property.

Implementation considerations

Migration from an existing website

Malls replacing an agency-built site need to plan the domain, SEO redirect and content migration path so existing search rankings for tenant pages aren’t lost.

Tenant onboarding effort

Self-service editing only pays off once tenants are actually onboarded and trained to use their accounts — budget time for this rollout step, not just the technical launch.

Content ownership split

Decide what tenants can edit directly (profile, hours) versus what stays with center marketing (mall-wide news, events) before launch.

Related integrations

  • Mall mobile app — Shares the same tenant directory, events and loyalty data so the site and app stay consistent.
  • Marketing module — News, offers and campaigns published there appear on the website without separate re-entry.
  • Loyalty program — Powers the points, rewards and gift voucher display shown on the site.

Customer evidence

Aupark Hradec Králové — Mobile App & Digital Ecosystem

Aupark’s deployment included automatic synchronization between the mobile app and the mall’s externally managed website — a discount or event created on the web portal is reflected in the app without duplicate entry, which is the specific website/app sync problem this page addresses.

Read the Aupark Hradec Králové — Mobile App & Digital Ecosystem deployment

Questions buyers ask

Can we keep our existing website and just connect it to the app?
The Aupark deployment shows this is possible — content sync was built to work with the mall’s existing, externally managed website. Whether to keep the current site or move to a fully managed one depends on how much ongoing agency dependency the mall wants to remove.
Can tenants edit their own store listing without going through us?
Yes, each tenant can be given an account to edit their own profile — description, hours, contact details — directly.
Does publishing a promotion mean writing it twice — once for the app, once for the website?
No. News and offers published through the marketing module are authored once and appear on both the app and the website.
Is the website branded as Simplaq or as our mall?
It is delivered white-label, under the mall’s own brand.

See a tenant directory and content sync demo

Walk through how a store profile update or a new event published once appears on both the website and the app.

Book a website walkthrough

Nos fonctionnalités

White-LabelSite Web

Vous pouvez créer un compte pour chaque locataire afin de communiquer directement avec eux via le système. Les locataires peuvent modifier leur profil de magasin et maintenir toutes leurs informations à jour.

Annuaire des locataires

Les grands centres commerciaux ont souvent un annuaire complexe de magasins et de services. Notre système de navigation de centre commercial peut localiser précisément la position des utilisateurs à l'intérieur.

Informations Utiles

Simplaq peut vous aider à établir un annuaire de tous les locataires, y compris les boutiques, les entreprises et les restaurants, classés par nom et par type.

Nos fonctionnalités

Événements Planning

Cette fonctionnalité permet à la direction du centre commercial de planifier et d'organiser des événements tels que des concerts, des expositions et des promotions.

Actualités

Les consommateurs peuvent ajouter leurs magasins préférés à une liste de favoris et recevoir des offres et des promotions exclusives de ces magasins spécifiques.

Événements

Avec Simplaq, les clients ne manqueront jamais les offres ou les événements organisés dans votre centre commercial.

Offrir des récompenses

Nos fonctionnalités

Fidélité Système de fidélité

Le centre commercial est en mesure d'offrir diverses récompenses – produits, services, parking gratuit, commodités gratuites, cartes-cadeaux ou autres avantages en échange de points.

Nos fonctionnalités

Donner des points Pour chaque achat

Le client prend une photo du reçu via l'application mobile et le télécharge en quelques secondes. Chaque reçu est traité par OCR et toutes les informations sont téléchargées dans le système.

L'application enregistre une liste des articles mentionnés sur le reçu, ce qui vous permet de suivre les préférences des utilisateurs et de tirer des statistiques sur le comportement d'achat.

Bons cadeaux

Générez des bons avec des codes QR. Les clients peuvent recevoir automatiquement des points en scannant les bons.

Cartes et navigation

Les utilisateurs de smartphones n'auront plus besoin de chercher des cartes statiques ou des bureaux d'information.

Nos références

Reconnu par les leaders du secteur

Simplaq est reconnu par les meilleures sociétés de gestion

CBRE
Colliers
Cushman & Wakefield

Simplaq est reconnu par des professionnels des meilleurs centres commerciaux

Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
Voir tous les clients
Pavel Urban

Pavel Urban

Directeur du commerce de détail, CBRE Czech Republic

CBRE

Expertise inestimable et soutien pour nos projets de marketing numérique

Je ne vois pas Simplaq comme un fournisseur, mais comme un partenaire progressif et accommodant avec qui nous pouvons implémenter des solutions marketing-digitales de manière flexible.

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