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In short

How do you manage a digital signage screen network in a shopping mall?

You run every screen from one cloud CMS: build playlists, schedule campaigns per screen group, and push updates remotely instead of walking a USB stick to each display. Simplaq's signage module lets marketing teams and media partners plan content on a shared calendar while operations monitors which screens are live.

Who runs into this

How the workflow runs

A campaign goes from request to live screen through one shared system.

1. 1

   Content uploadMarketing team

   Marketing or a tenant uploads creative (image, video, or HTML5) to the CMS library.

2. 2

   SchedulingMarketing / media sales

   The campaign is assigned to specific screens or screen groups with a start and end date, avoiding manual per-screen edits.

3. 3

   ApprovalCenter operations

   For tenant- or partner-submitted content, a reviewer approves before it goes live, so nothing reaches a public screen unchecked.

4. 4

   DistributionSystem

   The CMS pushes the playlist update to the assigned screens without an on-site visit.

5. 5

   MonitoringOperations

   Operations checks screen status from the dashboard to see which displays are online and which are showing the current schedule.

What the product actually does

Related integrations

• Mall mobile app — Campaigns curated for signage can be cross-published to the mobile app's promotions feed.
• Website content — Discounts and events created for the web portal can be reflected in signage playlists, avoiding duplicate content entry.(scoped per deployment)

Questions buyers ask

Can tenants or media partners upload their own signage content?

Yes — content can be submitted by tenants or advertising partners and routed through an approval step before it goes live, so center operations retains control over what airs.

Do all screens need to be the same hardware?

No, but hardware compatibility is confirmed per screen during technical scoping rather than assumed; mixed-vendor screen fleets are common and get mapped during implementation.

Can we target a campaign to only some screens, like just the food court?

Yes — screens can be grouped by zone (entrance, parking, food court, directory) and a campaign scheduled to a group rather than edited on each display individually.

How do we know a campaign actually ran on schedule?

The CMS shows screen online status and current schedule from a dashboard, giving operations and sales a shared reference instead of relying on manual spot checks.

See the signage CMS on your own screen inventory

Walk through how your current screens, zones, and content approval process would map onto the CMS before committing to a rollout.