Digitalization and Content Management at Futurum Hradec Králové
The Futurum Hradec Králové shopping center decided to modernize its communication ecosystem by deploying an advanced digital signage platform. The goal was to replace outdated processes with a modern, fully cloud-based solution that enables efficient advertising space management and increases interactivity for visitors.
The Challenge
The Futurum Hradec Králové shopping center needed to replace outdated communication processes with a modern, fully cloud-based solution that enables efficient advertising space management and increases interactivity for visitors.
Outdated communication processes
Legacy systems couldn't deliver modern, dynamic content to visitors effectively.
Limited advertising management
No centralized system existed for managing advertising space across multiple screens.
Lack of interactivity
Visitors had no modern way to interact with digital surfaces for information or navigation.
No self-service campaign tools
Partners and tenants couldn't manage their own advertising campaigns independently.
The Solution
We implemented the comprehensive Simplaq software solution for Futurum Hradec Králové, unifying the management of all digital surfaces into a single interface.
Cloud CMS (Content Management System)
Intuitive online management for remote control of all advertising screens from any device.
Hybrid Display Mode
A combination of dynamic video advertising and static visuals with an integrated interactive center map.
Partner Scheduling Tools
An advanced campaign planning module that allows media agencies and tenants to effectively monetize and manage media space.
Hardware Upgrade
Installation of powerful microcomputers compatible with our software to ensure the smooth performance of interactive content.
Modules Used
Implementation
Pavel Urban
Head of Retail, CBRE Czech Republic
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CBRE
Provided invaluable expertise and support to our digital marketing technology projects
I don't actually see Simplaq as a supplier, but as a progressive and accommodating partner with whom we can flexibly implement and process marketing-digital solutions. I also highly appreciate the innovative and open approach, thanks to which we can cooperate with each other, develop other effective tools, or even brainstorm freely.
Ready to achieve similar results?
Let's discuss how Simplaq can help your property create a unified digital ecosystem.
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