Data-Driven Decisions

Customer Analytics for Shopping Centers

Stop guessing. Simplaq gives you deep visibility into visitor behavior—foot traffic, dwell time, cross-shopping patterns, and more—to optimize every aspect of your property.

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Simplaq is trusted by TOP management companies

Simplaq is trusted by professionals from TOP malls

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You Can't Improve What You Don't Measure

Without analytics, you're making decisions blind. Which marketing campaigns work? Which zones need attention? How do events impact traffic? Simplaq answers these questions.

Comprehensive Visitor Intelligence

Foot Traffic Analytics

Accurate visitor counting at entries, zones, and individual store fronts.

Heat Mapping

Visualize traffic flow and identify high-engagement areas across your property.

Trend Analysis

Compare performance over time—hourly, daily, weekly, or year-over-year.

Customer Segmentation

Understand visitor demographics and behavior patterns with loyalty data.

Dwell Time Tracking

Measure how long visitors spend in different areas of your property.

Conversion Metrics

Correlate foot traffic with sales data to measure tenant performance.

Make Smarter Decisions

Optimize staffing and operating hours based on traffic patterns
Measure ROI on marketing campaigns and events
Identify underperforming zones for intervention
Provide tenants with actionable performance data
Benchmark your property against industry averages
Support lease negotiations with traffic-based evidence

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Get a personalized demo showing analytics for a property like yours.

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Data-Driven Success Stories

Czech Republic

Digitalization and Content Management at Futurum Hradec Králové

The Futurum Hradec Králové shopping center decided to modernize its communication ecosystem by deploying an advanced digital signage platform. The goal was to replace outdated processes with a modern, fully cloud-based solution that enables efficient advertising space management and increases interactivity for visitors.

OC Futurum Brno – Digital Transformation with Simplaq Ecosystem

How OC Futurum Brno implemented hybrid advertising kiosks combining Digital Signage with Wayfinding and centralized cloud content management to modernize visitor communication and create new revenue streams.

FAQ - Customer Analytics

What customer data can we collect?

Foot traffic counts, dwell time, visit frequency, cross-shopping patterns, demographic estimates, and—with loyalty integration—purchase behavior and customer segments.

Is the data collection privacy-compliant?

Yes. WiFi and sensor-based analytics use anonymized device IDs. Loyalty data is opt-in only. We're fully GDPR compliant and can adapt to local privacy regulations.

Can we share insights with tenants?

Absolutely. Tenants can access aggregated foot traffic data for their zone, benchmark against property averages, and see how marketing campaigns impact visits to their area.

How accurate is foot traffic counting?

Our sensor technology achieves 95%+ accuracy for entry/exit counting. Heat mapping and dwell time use WiFi probe detection with de-duplication algorithms.

What reports and dashboards are available?

Real-time dashboards, scheduled email reports, custom exports, and tenant-facing summaries. Compare performance across time periods, zones, or properties.

Can we integrate with our POS or sales data?

Yes. Integrating tenant sales data with foot traffic creates powerful conversion metrics and helps identify high-performing zones or times.

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