活动管理

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In short

How do you plan and communicate shopping mall events across tenants and visitors?

Simplaq lets mall management create event and news posts once and have them reach visitors through the mobile app and social media immediately, while coordinating vendor information and staff around concerts, exhibitions and promotions from the same interface.

Events get planned in one place and announced somewhere else, late

Concerts, exhibitions and seasonal promotions typically get coordinated by mall marketing in spreadsheets or documents, then re-typed into social posts, app notifications and in-mall signage separately, often at different times.

That gap between planning and communication means visitors miss events they would have attended, and staff or vendors work from schedule information that may already be outdated by the time it reaches them.

Who runs into this

Marketing / events coordinator

Plans concerts, exhibitions and promotions and needs vendor details and a schedule that stays synced with what customers actually see.

Loyalty program manager

Wants event and promotion announcements targeted at loyalty members specifically, not just a general audience.

Mall visitor

Wants to know what is on this week without checking multiple channels, and not to miss an offer tied to an event.

Why it matters

Attendance and footfall: An event that customers don't hear about in time does not drive the footfall it was planned for.
Loyalty engagement: Event communication that integrates with the loyalty app allows targeted engagement with members already invested in the mall, rather than generic broadcast only.
Coordination overhead: Planning events and separately re-announcing them across channels duplicates marketing effort that could go into the events themselves.

How the workflow runs

Event communication in Simplaq runs from a single post outward:

1
Plan the eventEvents coordinator
Mall management organizes events such as concerts, exhibitions and promotions, including the vendor information tied to them.
2
Create one news or event postMarketing
A single post is created for the event; it does not need to be separately re-written per channel.
3
Push it to customers immediatelySystem
Customers are notified in the mobile app and on social media as soon as the post is created, so no one misses the offer or event.
4
Target loyalty membersLoyalty program manager
Where the event ties into the loyalty program, the same communication reaches members who have opted into that program for more targeted engagement.

How Simplaq fits

Turns event planning and customer communication into one workflow instead of two separate ones for internal scheduling and external announcement.
Uses the mobile loyalty app as a communication channel for events, which streamlines announcement to customers who already engage with the mall's app.
Lets customers add favorite stores to a list and receive offers tied to those stores, connecting store-level promotions to the event and news feed.

What the product actually does

Event and news posts

Create a news post for an event or promotion; customers are notified immediately in the app and on social media.

Events view for customers

A dedicated events view in the app so customers can see what is on at the mall without missing an offer or event.

Vendor and schedule coordination

Plan and organize events like concerts, exhibitions and promotions, coordinating the vendor information involved.

Loyalty-integrated communication

Event and promotion communication that integrates with the mobile loyalty app allows targeted engagement with loyalty program members specifically.

Favorite store notifications

Customers can add favorite retail stores to a list and receive exclusive offers and deals from those specific stores.

Implementation considerations

Who owns the post at publish time

Since one post pushes to app and social media simultaneously, agree who has publish rights and a review step before it goes out, since there is no separate per-channel delay to catch errors.

Vendor information upkeep

Vendor and schedule details tied to an event need to be kept current in the system since they are part of the same record used for coordination.

Loyalty app adoption

Targeted communication to loyalty members is only as effective as loyalty program enrollment; event communication benefits from being planned alongside loyalty program growth, not after it.

Customer evidence

Aupark Hradec Králové — Mobile App & Digital Ecosystem

The deployed mobile app gives customers a clear overview of current campaigns and events at the mall alongside loyalty points and rewards, with content created on the mall's website automatically reflected in the app — the same event/news synchronization this page describes.

Read the Aupark Hradec Králové — Mobile App & Digital Ecosystem deployment

Questions buyers ask

Does creating an event post also notify customers automatically?: Yes. Once a news or event post is created, customers are notified immediately in the mobile app and on social media, without a separate manual announcement step.
Can we target event communication at loyalty program members specifically?: Yes. Because event and promotion communication integrates with the mobile loyalty app, it allows targeted engagement with customers who are part of the loyalty program.
Can customers get notified about specific stores rather than all mall events?: Yes. Customers can add favorite retail stores to a list and receive exclusive offers and deals from those specific stores.
Do we still manage vendor logistics for events separately?: Vendor information for an event is managed as part of the same planning workflow used to organize and communicate the event, rather than in a separate system.