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In short

How do shopping malls run a receipt- and points-based loyalty program?

Simplaq's loyalty program lets a mall register customers on sign-up, collect points from their purchases, and let them redeem those points for rewards the mall defines — products, services, free parking, amenities or gift cards — while giving the mall a dashboard of customer behaviour to personalize future offers.

Loyalty without a customer profile is just a discount code

Many malls run loyalty as a static punch card or generic coupon scheme with no record of who redeemed what, so there is no way to see which rewards drive repeat visits or which tenants benefit most from the program.

Setting up new tenants into a loyalty scheme, defining rewards, and tracking redemptions by hand does not scale past a handful of participating stores, and personalizing offers requires purchase history the mall does not have.

Who runs into this

Marketing / loyalty program manager

Needs to add new tenants to the loyalty program, define rewards, and see which redemptions are actually happening.

Mall visitor / loyalty member

Registers once, expects a profile that tracks points from purchases, and wants relevant rewards rather than generic offers.

Mall management / GM

Wants a dashboard view of customer behaviour to inform personalized offers and push notifications, not just a redemption log.

Why it matters

Repeat visits: A loyalty program is a marketing strategy specifically meant to incentivize repeat customers through rewards, discounts, or other benefits for frequent purchases.
Tenant participation: How easily new tenants can be added to the program and offer VIP rewards affects how much of the mall's tenant mix actually contributes to loyalty value.
Personalization from real data: A visible customer profile and purchase history is what makes personalized product offers and push notifications possible, instead of blanket promotions.

How the workflow runs

The loyalty program runs from registration through to redemption and reporting:

1
Customer registersVisitor
A customer profile is created as soon as the customer registers in the app, capturing the information entered at sign-up such as email, phone number, or address.
2
Points accrue from purchasesSystem
The mall offers rewards — products, services, free parking, amenities, gift cards or other benefits — in exchange for points collected by customers.
3
Customer redeems a rewardVisitor / mall management
Customers redeem points for the mall's defined rewards, and mall management can monitor and manage which rewards get redeemed.
4
Mall reviews behaviour and personalizesMarketing
Redemption data feeds a dashboard giving the mall an overview of customers and their behaviour, which management uses to personalize product offers and push notifications based on previous purchases.

How Simplaq fits

Sets up a loyalty program that is straightforward to configure: adding tenants who participate, and generating VIP rewards or offers for members, is managed directly in the tool.
Ties the customer profile created at registration to ongoing points collection and reward redemption, so the mall has one continuous record per member rather than a redemption log disconnected from who the customer is.
Feeds redemption and purchase data into a dashboard used to personalize future offers and notifications, closing the loop between what a member redeemed and what they see next.

What the product actually does

Customer profile on registration

A profile is created as soon as a customer registers, showing the information they entered — email, phone number, address.

Points collection and reward catalogue

The mall defines rewards — products, services, free parking, complimentary amenities, gift cards or other benefits — that customers redeem with collected points.

Redemption monitoring

Mall management can monitor and manage which rewards customers have redeemed, and use that redemption data to adapt future marketing decisions.

Tenant and VIP program setup

New tenants can be added as loyalty program members, and exclusive VIP rewards or offers can be generated for customers, configured directly in the tool.

Behaviour dashboard

A dashboard gives the mall an overview of customers and their behaviour, used to personalize product offers and push notifications based on previous purchases.

Implementation considerations

Defining the initial reward catalogue

Rewards are entirely up to the mall's creativity and marketing decisions — products, services, parking, amenities or gift cards — so this needs deciding before member-facing launch.

Tenant onboarding sequence

Adding tenants as loyalty program members is straightforward in the tool, but which tenants join at launch versus later affects the initial breadth of rewards members can redeem against.

Using redemption data for personalization

The dashboard's value for personalized offers and push notifications depends on enough redemption and purchase history accumulating — plan an initial period before expecting fine-grained personalization.

Customer evidence

Aupark Hradec Králové — Mobile App & Digital Ecosystem

A native iOS and Android app with loyalty points collection and rewards management was launched with zero data loss migrating members from a previous provider, giving members a clear overview of current campaigns and rewards alongside push notifications.

Read the Aupark Hradec Králové — Mobile App & Digital Ecosystem deployment

Questions buyers ask

What kind of rewards can a mall offer through the loyalty program?: Whatever the mall decides — products, services, free parking, complimentary amenities, gift cards or other benefits — offered in exchange for points collected by customers.
When is a customer profile created?: As soon as the customer registers in the app. The profile shows the information entered at registration, such as email, phone number, or address.
Can we see which rewards customers actually redeem?: Yes. Mall management can monitor and manage redeemed rewards, and that data can be used to adapt future marketing decisions.
How do new tenants join the loyalty program?: New tenants who are members of the loyalty program can be added directly in the tool, along with exclusive VIP rewards or offers for customers.
Does the loyalty program support personalized offers?: The dashboard gives the mall an overview of customers and their behaviour based on previous purchases, which is used to personalize product offers and push notifications.