Comparison

Simplaq vs Coniq

Coniq positions itself as an intelligence, CRM, loyalty and engagement platform built only for retail destinations. Simplaq is a digital experience and operations platform for centers — website and content, in-mall screens, kiosks and wayfinding, and the tenant workflows around them.

Last reviewed:

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Quick Summary

1
These are different product categories that meet at the same audience: Coniq is built around shopper data and loyalty; Simplaq is built around the center’s digital channels and operations.
2
Coniq publicly describes destination-level customer profiles unified across tenants, loyalty mechanics, offers and campaign management.
3
Simplaq covers the surfaces a visitor uses on site and online, and the editorial workflow behind them.
4
For an operator whose top priority is a sophisticated loyalty programme, these platforms are complementary rather than interchangeable.

What is Simplaq

Simplaq is a digital experience and operations platform for shopping centers and business centers: the public website and content, visitor-facing engagement, in-mall screens, kiosks and wayfinding, and the tenant-side workflows around them — administered from one back office.

What is Coniq

Customer data, CRM and loyalty platform for retail destinations

Coniq describes itself as the intelligence, CRM, loyalty and engagement platform made for malls and outlets, organised around four commercial pillars. Its public material covers destination intelligence — unifying shoppers, visits, offers and transactions across tenants into a single operator-owned view — a loyalty hub with tiers, points rules and promotions, an offer and location management CMS, and an integrations hub covering POS, card-linking and payments, email and SMS, identity, analytics, API, webhooks and data-warehouse connections.

Public information

Who Simplaq is for

  • Centers that need their website, content operations and in-mall touchpoints to work as one system.
  • Teams responsible for wayfinding, kiosks and screens as well as digital publishing.
  • Operators who want tenant-facing and visitor-facing content maintained by the same people.

Who Coniq is for

  • Destinations whose central objective is a cross-tenant loyalty programme with an operator-owned customer database.
  • Marketing teams optimising segmentation, personalised offers and measured member spend.
  • Outlets and malls that already collect transaction data and want it unified into destination-level profiles.
Simplaq interpretation

Operational differences

  • Primary object: Coniq’s public material is organised around the shopper profile; Simplaq’s is organised around the center’s channels — pages, screens, maps and tenant records.
  • Team that lives in it daily: a loyalty/CRM manager for Coniq; a marketing and operations team publishing content and maintaining the directory for Simplaq.
  • Physical footprint: Simplaq projects usually include installed kiosks and screens; Coniq is presented as software with integrations into existing systems.
  • Data sensitivity: a loyalty programme collects identified shopper data and brings its own consent and retention obligations, independent of which content platform the center runs.

Category-by-category comparison

Each row states what Simplaq does and what the vendor documents publicly. Rows are labelled so you can see how strong the evidence is.

Deployment model

Public information

Simplaq

Cloud back office per property, plus installed in-mall hardware where the scope includes it. Modules enabled per property, phased rollout typical.

Coniq

Presented as one platform with four pillars adopted at the customer’s own pace; Coniq states the platform is live today for malls and outlets.

Customer engagement and loyalty

Public information

Simplaq

Offers, events and campaign content published to the website and in-mall touchpoints. Loyalty mechanics are scoped per deployment rather than sold as a standalone CRM product.

Coniq

Coniq documents loyalty programme design with tiers, varied points-earning rules and promotions, referral programmes, sign-up forms and member reward management.

Customer data and segmentation

Public information

Simplaq

Simplaq is not a shopper CRM. Where a center runs a loyalty or customer-data platform, Simplaq consumes the resulting content — offers, segments, campaign assets — for publication.

Coniq

Coniq describes turning anonymous visitors into known customer profiles owned by the operator, unified across tenants, with segmentation and campaign activation on top.

In-mall screens, kiosks and wayfinding

Not publicly documented

Simplaq

Digital signage and interactive wayfinding are core modules, sharing tenant, offer and event data with the website.

Coniq

Not documented as a product area in Coniq’s public product material. Confirm with the vendor if in-mall hardware is in your scope.

Website and content operations

Public information

Simplaq

The public website, tenant directory, events and offers are edited in the platform and reused across channels.

Coniq

Coniq documents an offer and location management CMS within the loyalty hub. A full public website product is not part of its published scope.

Analytics

Public information

Simplaq

Reporting on content, directory quality, touchpoint usage and campaign activity across enabled modules.

Coniq

Coniq positions destination intelligence as a core pillar, unifying shoppers, visits, offers and transactions into one operator-owned view.

Integrations

Public information

Simplaq

Integrations are scoped per deployment and delivered through the platform API. Any transaction or loyalty data source is agreed as part of that scope.

Coniq

Coniq publishes an integrations hub covering POS systems, card-linking and payments, email and SMS, identity, analytics and BI, API, webhooks and events, and data-warehouse connections.

Enterprise controls and governance

Not publicly documented

Simplaq

Role-based access across center, portfolio and tenant users, single sign-on where required, activity logging and content approval before publication. Governance terms are set in the service agreement.

Coniq

Access-control and governance specifics are not published on Coniq’s public product pages.

How to read the evidence labels

  • Public informationTaken from the vendor’s own public material, listed under Sources. It may change without notice.
  • Not publicly documentedWe found no public vendor documentation on this point. Confirm it with the vendor before deciding.

Best fit

Choose Simplaq if…

  • The gap you are filling is the center’s digital surface: website, content, screens, kiosks, wayfinding.
  • You want one team and one back office maintaining tenant data used by every channel.
  • In-mall hardware is part of the project, not a separate procurement.

Choose Coniq if…

  • A cross-tenant loyalty programme and an operator-owned shopper database are the main objective.
  • You need transaction-level customer intelligence unified across tenants.
  • Your website and in-mall touchpoints are already handled by vendors you plan to keep.

Migration considerations

1
Treat loyalty data as regulated personal data: confirm the legal basis, consent records and export path before any migration.
2
Decide where the customer record lives permanently. Running two overlapping customer databases is harder to fix later than to avoid now.
3
If both systems stay, define one direction of data flow per object — for example offers authored once and published outward — rather than two-way synchronisation.
4
Plan the content freeze around campaign cycles; mid-campaign cutovers break attribution for both systems.

Frequently Asked Questions

Is Simplaq a replacement for Coniq?
Not directly. Coniq is a CRM and loyalty platform built around the shopper record; Simplaq is a digital experience and operations platform built around the center’s channels. Whether one can replace the other depends entirely on how central cross-tenant loyalty is to your programme — ask both vendors to demonstrate against your scope list.
Which one covers wayfinding and in-mall screens?
Simplaq includes digital signage and interactive wayfinding as platform modules. Coniq does not document in-mall hardware as a product area, so confirm this with Coniq directly if it is in your scope.
Can the two run together?
Yes, in principle: Coniq publishes an integrations hub including APIs and webhooks, and Simplaq integrations are delivered through its API. Any specific integration must be scoped and confirmed by both vendors before you rely on it.
How do the costs compare?
We do not publish comparisons of another vendor’s pricing, because their commercial terms are not public and depend on scope, property count and contract length. Request written quotes for the same scope from both vendors and compare total cost including hardware, integration and support.

Related reading

Platform overviewArchitecture, modules, roles and integration model.SolutionsWorkflows by operational team and objective.EnterpriseMulti-property governance, access control and rollout.Customer storiesPublished deployments with scope and outcomes.
Comparison:Simplaq vs MallcommSimplaq vs YardiSimplaq vs Springboard

Methodology

Comparison intent: a mall or outlet marketing team evaluating a loyalty and customer-data platform wants to know whether Simplaq covers the same ground, and what each system is actually built for.

Statements about Coniq come from the vendor’s own public pages listed here and are labelled accordingly. Where we found no public documentation, the page says so instead of guessing. Statements about Simplaq describe functionality available today. We do not compare another vendor’s pricing, because their commercial terms are not public.

Compare against your own scope

Bring your requirement list and we will walk through it item by item — including the parts Simplaq does not cover.

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Disclaimer: Competitor feature descriptions are based on publicly available information and may change. Trademarks belong to their respective owners. Last reviewed: .