Simplaq vs Mallcomm (Kinexio)
Kinexio (formerly Mallcomm) positions itself as an end-to-end commercial property management platform built around occupier engagement and operations. Simplaq starts from the visitor-facing side of a center — website, content, in-mall screens and wayfinding — and extends into the tenant workflows around them.
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Quick Summary
What is Simplaq
Simplaq is a digital experience and operations platform for shopping centers and business centers: the public website and content, visitor-facing engagement, in-mall screens, kiosks and wayfinding, and the tenant-side workflows around them — administered from one back office.
What is Mallcomm
Commercial property management and occupier engagement platform
Kinexio describes itself as an end-to-end solution for commercial property management that removes silos and improves operational efficiency, grouped into communications, operations and data/insight products. It states it was founded in 2012, is headquartered in the United Kingdom, and rebranded from Mallcomm; the applications remain Mallcomm Limited products.
Who Simplaq is for
- Marketing and operations teams that own the center’s public website, content calendar and in-mall screens as one job.
- Centers replacing a separate website vendor, signage vendor and wayfinding vendor with a single administered stack.
- Operators who want tenant communication and visitor-facing publishing edited by the same people, in the same system.
Who Mallcomm is for
- Teams whose priority is occupier engagement and day-to-day property operations across a portfolio.
- Landlords looking for operational workflow coverage — task management, contractor and compliance processes — as described in Kinexio’s operations product.
- Organisations that already have website, signage and wayfinding handled and are buying the operations and engagement layer on its own.
Operational differences
- Starting point: Kinexio’s public material leads with occupier engagement and operational efficiency for the landlord; Simplaq leads with the channels a visitor sees and the content operations behind them.
- Editorial ownership: in Simplaq, the same team publishes to the website, the app-facing content and the in-mall screens without exporting assets to another vendor.
- Physical touchpoints: Simplaq deployments include installed hardware — kiosks and screens — as part of the delivered scope, which is a different type of project than a software-only rollout.
- Scope negotiation: with Simplaq, modules are enabled per property; a center can start with the website or with screens and add tenant workflows later.
Category-by-category comparison
Each row states what Simplaq does and what the vendor documents publicly. Rows are labelled so you can see how strong the evidence is.
Deployment model
Public informationSimplaq
Cloud-hosted back office with per-property configuration, plus installed in-mall hardware (kiosks, screens) where the scope includes them. Modules are enabled property by property.
Mallcomm
Presented as a unified cloud platform of communications, operations and data products for commercial property portfolios. Deployment specifics are not detailed in the public product pages.
Tenant communication
Public informationSimplaq
Center-to-tenant announcements, documents, events and operational notices, with per-tenant access and a record of what was published.
Mallcomm
Kinexio describes a centralised digital newsfeed, in-app messaging, two-way landlord–tenant communication and critical alerts for occupiers.
Visitor / customer engagement
Public informationSimplaq
Public website and content, campaigns, offers and events shown to visitors on web and on in-mall touchpoints, edited in one place.
Mallcomm
Kinexio references consumer communications alongside commercial tenant communications; the depth of visitor-facing publishing is not detailed publicly.
In-mall screens, kiosks and wayfinding
Not publicly documentedSimplaq
Digital signage and interactive wayfinding kiosks are part of the platform and share the tenant, offer and event data used by the website.
Mallcomm
Not documented as a product area on Kinexio’s public product pages. Confirm scope directly with the vendor.
Analytics and reporting
Public informationSimplaq
Reporting on published content, tenant directory completeness, kiosk and screen usage, and campaign activity in the modules a property has enabled.
Mallcomm
Kinexio markets a data and insights product, including sales-data collection and forecasting and portfolio-level decision support.
Integrations
Public informationSimplaq
Integrations are scoped per deployment and delivered through the platform API; tenant and unit data is synchronised from the operator’s existing system of record.
Mallcomm
Kinexio states that it connects stakeholders, technology platforms and data sources. The specific connector list is not published.
Enterprise controls and governance
Public informationSimplaq
Role-based access for center, portfolio and tenant users, single sign-on where the customer requires it, activity logging, and content approval before publication. Governance terms are set in the service agreement.
Mallcomm
Kinexio positions portfolio-level management and transparency across stakeholders; access-control and governance specifics are not published.
How to read the evidence labels
- Public informationTaken from the vendor’s own public material, listed under Sources. It may change without notice.
- Not publicly documentedWe found no public vendor documentation on this point. Confirm it with the vendor before deciding.
Best fit
Choose Simplaq if…
- The visitor-facing side of the center is the problem you are solving: website, content, screens, wayfinding.
- You want one editorial workflow instead of a website agency, a signage vendor and a wayfinding supplier.
- You need physical touchpoints installed and maintained as part of the same project.
Choose Mallcomm if…
- Occupier engagement and property operations across a portfolio are the primary buying reason.
- You need the operational workflow coverage Kinexio documents — tasks, contractors, compliance processes — as the core of the platform.
- Your visitor-facing channels are already covered by vendors you intend to keep.
Migration considerations
Frequently Asked Questions
Is Mallcomm still a product?
Do Simplaq and Kinexio do the same thing?
Can Simplaq run alongside an existing engagement tool?
How should we evaluate the two fairly?
Sources
Methodology
Comparison intent: an operator already using — or shortlisting — Mallcomm/Kinexio for tenant and staff engagement wants to know where Simplaq overlaps, where it does not, and which one fits their scope.
Statements about Kinexio (formerly Mallcomm, Mallcomm Limited) come from the vendor’s own public pages listed here and are labelled accordingly. Where we found no public documentation, the page says so instead of guessing. Statements about Simplaq describe functionality available today. We do not compare another vendor’s pricing, because their commercial terms are not public.
Compare against your own scope
Bring your requirement list and we will walk through it item by item — including the parts Simplaq does not cover.
Disclaimer: Competitor feature descriptions are based on publicly available information and may change. Trademarks belong to their respective owners. Last reviewed: .