Nákupní centrum Digitalizační platforma

In short

Is Simplaq built for shopping malls, and which module do we start with?

Simplaq is used by shopping malls to run their loyalty program, marketing, tenant/event operations, wayfinding and public website from one connected platform instead of separate point vendors — this page maps the segment; each linked solution page covers its own workflow in depth.

Who runs into this

How the workflow runs

Most shopping-mall deployments follow a similar sequencing, though the starting point depends on which gap is most urgent.

1. 1

   1. Establish the app user baseCenter owner

   Loyalty program launch is the most common entry point, since most other modules depend on having app users to reach.

2. 2

   2. Add campaign distributionMarketing manager

   The marketing module lets the center publish and measure campaigns to that app user base across news, push, email and SMS.

3. 3

   3. Add the public websiteDigital manager

   The interactive website extends the same tenant and content data to visitors who haven’t installed the app.

4. 4

   4. Add operational modulesOperations director

   Event management, wayfinding and digital signage are added as the specific operational gap they solve becomes the priority.

What the product actually does

Related integrations

• Loyalty program app — Shared app user base and points data used across marketing, the website and event promotion.
• Analytics dashboard — Portfolio and per-center reporting on the data generated by the modules in use.
• Tenant portal — Shared tenant account system used by the website and marketing module for tenant self-service.

Questions buyers ask

Do we have to deploy every module at once?

No. Malls typically start with one module — most often loyalty or marketing — and add others as the next operational priority comes up.

We already have a website and a loyalty app from other vendors — can we add just one Simplaq module?

Yes, though the platform’s advantage compounds when tenant and visitor data is shared across modules. Adding a single module alongside existing vendors is possible but won’t share data with them.

Does this work the same way across a multi-center portfolio?

The same modules deploy per property; owners running several centers typically standardize configuration across them while allowing per-center content and branding.

What’s the difference between the segment page and the module pages?

This page covers what to deploy and in what order for a shopping mall as a category. Each linked solution page covers that module’s specific workflow, capabilities and implementation detail.

Scope a shopping-mall deployment

Talk through which module fits your center’s current gap and how a phased rollout would sequence.