OC Novo Plaza – Unified Digital Ecosystem
How a two-level Prague shopping center unified web, wayfinding, loyalty app, and retail media into a single digital ecosystem—achieving new revenue streams and dramatically improved customer engagement.
The Challenge
OC Novo Plaza, a two-level shopping center in Prague's Braník district with 80+ stores, faced four key challenges that required a unified digital approach.
Fragmented digital channels
Web, map, and mobile content had to be created separately in different systems, causing duplication and inconsistencies.
Declining loyalty
No mechanism existed to encourage repeat visits outside of promotional peak periods.
Poor wayfinding
Visitors struggled to quickly find stores and services, creating friction during visits.
Underutilized ad inventory
No modern, monetizable advertising surfaces existed inside the center with a clear business model.
The Solution
Simplaq delivered a complete end-to-end retail ecosystem combining on-site hardware with digital products for visitors and unified content management.
Retail Media Network
Two digital advertising screens plus a projector positioned above the escalator leading to parking (a high-traffic zone). Advertising sales and campaign management handled through Lurity, enabling the center to generate new revenue without building an in-house media sales team.
Interactive Wayfinding Kiosks
Map tables deployed throughout the center reduce the time visitors spend searching for stores, ease the information desk load, and provide a modern "digital services" layer with store directory and points of interest.
Novoapka Loyalty Mobile App
Launched in January 2023, a loyalty program built on a simple mechanic: shop → scan receipt → collect points → redeem rewards. The app is available on iOS and Android with clear terms and privacy policies.
Novo Plaza Website + Unified CMS
The website serves as the center's primary information hub. Most importantly, content can be managed across all channels (web, map, app, screens) from one place—eliminating duplication and reducing outdated information risk.
Modules Used
Implementation
Pavel Urban
Head of Retail, CBRE Czech Republic
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CBRE
Provided invaluable expertise and support to our digital marketing technology projects
I don't actually see Simplaq as a supplier, but as a progressive and accommodating partner with whom we can flexibly implement and process marketing-digital solutions. I also highly appreciate the innovative and open approach, thanks to which we can cooperate with each other, develop other effective tools, or even brainstorm freely.
Ready to achieve similar results?
Let's discuss how Simplaq can help your property create a unified digital ecosystem.
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