Die Mall-Plattform White-Label Website

Wir entwickeln und betreiben eine Website, die nicht nur modern, sondern auch funktional ist – Besucher des Einkaufszentrums können das Verzeichnis der Geschäfte, Parkplatzinformationen, Navigation im Einkaufszentrum, laufende Angebote, das Treueprogramm, Aktionen und Veranstaltungen durchsuchen.

Simplaq product interface
Simplaq

Warum Ihr Einkaufszentrum eine Website braucht

66%

der Menschen lesen lieber etwas schön Gestaltetes.

75%

der Verbraucher beurteilen die Glaubwürdigkeit eines Unternehmens nach dem Website-Design.

26%

der Kunden erfahren über Aktionen oder Events über die Website.

66%

der Kunden suchen Standorte oder Öffnungszeiten über die Website.

In short

Should a shopping mall build its own website, or run a white-label site that stays in sync with its app?

The interactive website is a white-label site built and operated for the mall, showing the tenant directory, parking information, navigation, events and loyalty program — with content (news, offers, tenant details) managed once in the same portal that feeds the mall app, so the site and the app don’t drift out of sync.

A mall website that lags behind the app is worse than no website

Many malls run a website built years ago by a separate web agency and a newer mobile app built by a different vendor — a store closes, and someone has to remember to update both, in two different admin systems, or one of them goes stale.

A tenant directory that lists a store that closed six months ago, or a website that doesn’t mention the loyalty app the mall is actively promoting, damages the credibility of both channels at once.

Center teams without an in-house web developer need tenants to be able to keep their own store profile current without filing a ticket with an agency every time hours or contact details change.

Who runs into this

Digital/marketing manager

Owns the mall’s online presence and is tired of a tenant directory that only the original web agency can edit.

Tenant relations lead

Wants tenants to self-manage their own store profile — hours, promotions, contact details — instead of emailing updates to be manually applied.

General manager evaluating vendors

Is deciding whether a new website should be commissioned separately from the mall app, or delivered as one connected product.

Why it matters

Consistency across channels
Content authored once for the website and app removes the specific failure mode of a promotion or store listing being correct in one place and wrong in the other.
Tenant self-service
Letting each tenant log in and edit their own profile removes the digital manager as a bottleneck for routine updates like hours or contact info.
First-touch for non-app visitors
Not every visitor has installed the mall app; the website is often the first place they check store hours, parking, or what’s on this week — it needs to be current on its own.

How the workflow runs

Tenant and content data is entered once and read by both the website and the mall app.

  1. 1

    1. Tenant onboardingTenant relations

    Each tenant gets an account to edit their own store profile — description, hours, contact details, category.

  2. 2

    2. Center publishes contentMarketing manager

    News, events and offers are published through the same portal used for the marketing module and appear on the site automatically.

  3. 3

    3. Visitor uses the siteSite visitor

    Visitors browse the tenant directory, check parking and navigation information, and see current events, loyalty program details and promotions without installing the app.

  4. 4

    4. Updates propagateDigital manager

    A change to a store profile or a new event posted through the portal reflects on the website without a separate publishing step.

How Simplaq fits

  • The website is built and operated for the mall on Simplaq’s platform rather than commissioned as a one-off build from a separate agency, so it draws on the same tenant directory, events and loyalty data as the mall app.
  • Tenants get individual accounts to edit their own store profile directly, removing the digital manager as the only person who can make a tenant-requested change.
  • Content published through the marketing module — news and offers — appears on the site as well as in the app, from a single authoring step.

What the product actually does

Tenant directory

Directory of stores and services, categorized by name and type, for malls with complex, multi-floor tenant mixes.

Tenant self-editing

Individual tenant accounts to edit and keep their own store profile current.

News and events publishing

News, offers and events published through the marketing portal appear on the website automatically.

Loyalty program display

Shows the mall’s loyalty program, rewards and how to join, alongside the ability to give points per purchase and issue gift vouchers with QR codes.

Maps and navigation

Displays mall floorplan and navigation information so visitors can locate stores before arriving.

White-label branding

Delivered under the mall’s own brand rather than a Simplaq-branded property.

Implementation considerations

Migration from an existing website

Malls replacing an agency-built site need to plan the domain, SEO redirect and content migration path so existing search rankings for tenant pages aren’t lost.

Tenant onboarding effort

Self-service editing only pays off once tenants are actually onboarded and trained to use their accounts — budget time for this rollout step, not just the technical launch.

Content ownership split

Decide what tenants can edit directly (profile, hours) versus what stays with center marketing (mall-wide news, events) before launch.

Related integrations

  • Mall mobile app — Shares the same tenant directory, events and loyalty data so the site and app stay consistent.
  • Marketing module — News, offers and campaigns published there appear on the website without separate re-entry.
  • Loyalty program — Powers the points, rewards and gift voucher display shown on the site.

Customer evidence

Aupark Hradec Králové — Mobile App & Digital Ecosystem

Aupark’s deployment included automatic synchronization between the mobile app and the mall’s externally managed website — a discount or event created on the web portal is reflected in the app without duplicate entry, which is the specific website/app sync problem this page addresses.

Read the Aupark Hradec Králové — Mobile App & Digital Ecosystem deployment

Questions buyers ask

Can we keep our existing website and just connect it to the app?
The Aupark deployment shows this is possible — content sync was built to work with the mall’s existing, externally managed website. Whether to keep the current site or move to a fully managed one depends on how much ongoing agency dependency the mall wants to remove.
Can tenants edit their own store listing without going through us?
Yes, each tenant can be given an account to edit their own profile — description, hours, contact details — directly.
Does publishing a promotion mean writing it twice — once for the app, once for the website?
No. News and offers published through the marketing module are authored once and appear on both the app and the website.
Is the website branded as Simplaq or as our mall?
It is delivered white-label, under the mall’s own brand.

See a tenant directory and content sync demo

Walk through how a store profile update or a new event published once appears on both the website and the app.

Book a website walkthrough

Unsere Funktionen

White-LabelWebsite

Sie können für jeden Mieter ein Konto erstellen, um direkt über das System mit ihm zu kommunizieren. Mieter können ihr Geschäftsprofil bearbeiten und alle ihre Informationen aktuell halten.

Verzeichnis der Mieter

Große Einkaufszentren verfügen oft über ein komplexes Verzeichnis von Geschäften und Dienstleistungen. Unser Navigationssystem für Einkaufszentren kann die Position der Benutzer in Innenräumen präzise lokalisieren.

Nützliche Informationen

Simplaq kann Ihnen helfen, ein Verzeichnis aller Mieter, einschließlich Geschäfte, Unternehmen und Restaurants, nach Namen und Typ kategorisiert zu erstellen.

Unsere Funktionen

Veranstaltungen Planning

Diese Funktion ermöglicht es der Mall-Verwaltung, Veranstaltungen wie Konzerte, Ausstellungen und Werbeaktionen zu planen und zu organisieren.

Nachrichten

Verbraucher können ihre bevorzugten Einzelhandelsgeschäfte zu einer Favoritenliste hinzufügen und exklusive Angebote und Deals von diesen spezifischen Geschäften erhalten.

Veranstaltungen

Mit Simplaq verpassen Kunden keine Angebote oder Veranstaltungen in Ihrem Einkaufszentrum mehr.

Prämien vergeben

Unsere Funktionen

Loyalität ssystem

Das Einkaufszentrum kann verschiedene Prämien anbieten – Produkte, Dienstleistungen, kostenloses Parken, kostenlose Annehmlichkeiten, Geschenkkarten oder andere Vorteile im Austausch für Punkte.

Unsere Funktionen

Punkte vergeben Für jeden Einkauf

Der Kunde macht ein Foto des Kassenbons über die mobile App und lädt es innerhalb von Sekunden hoch. Jeder Kassenbon wird mittels OCR verarbeitet und alle Informationen werden in das System hochgeladen.

Die App speichert eine Liste der auf dem Kassenbon genannten Artikel, wodurch Sie die Benutzerpräferenzen verfolgen und Statistiken zum Kaufverhalten erstellen können.

Geschenkgutscheine

Generieren Sie Gutscheine mit QR-Codes. Kunden können automatisch Punkte für das Scannen von Gutscheinen erhalten.

Karten & Navigation

Smartphone-Nutzer müssen nicht mehr nach statischen Karten oder Informationsschaltern suchen.

Unsere Referenzen

Vertraut von Branchenführern

Simplaq wird vertraut von Top-Management-Unternehmen

CBRE
Colliers
Cushman & Wakefield

Simplaq wird vertraut von Profis aus Top-Einkaufszentren

Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
Alle Kunden anzeigen
Pavel Urban

Pavel Urban

Leiter Einzelhandel, CBRE Czech Republic

CBRE

Unschätzbare Expertise und Unterstützung für unsere digitalen Marketingprojekte

Ich sehe Simplaq nicht als Lieferanten, sondern als progressiven und entgegenkommenden Partner, mit dem wir Marketing-Digital-Lösungen flexibel umsetzen können.

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