Digital SignageSystem
Diese digitale Produktfunktion bietet Einkaufszentrumsmanagern die Möglichkeit, Digital Signage-Inhalte in Echtzeit zu erstellen und zu verwalten und so den Einkäufern aktuelle und relevante Informationen bereitzustellen, während sie sich durch das Einkaufszentrum bewegen.
In short
How do you manage a digital signage screen network in a shopping mall?
You run every screen from one cloud CMS: build playlists, schedule campaigns per screen group, and push updates remotely instead of walking a USB stick to each display. Simplaq's signage module lets marketing teams and media partners plan content on a shared calendar while operations monitors which screens are live.
Screen content is scattered across USB sticks, spreadsheets, and one person's laptop
Most malls accumulate digital screens over several supplier contracts: parking-area displays from one installer, mall directory screens from another, food-court boards from a third. Updating a campaign means touching each system separately, and nobody has a single view of what's currently playing where.
Media sales teams sell screen time they can't verify was delivered, because there's no shared calendar and no play-confirmation log tied to the commercial agreement.
When a tenant or partner wants their promotion live at short notice, the update depends on whoever built the original playlist being available that day.
Who runs into this
Marketing manager
Needs a seasonal campaign live across all screens by a fixed date and can't get confirmation it went out everywhere.
Center operations lead
Finds out a screen has been frozen on the same static image for three days only when a tenant complains.
Media sales / advertising partner
Sold screen time to a brand and has no record to show the campaign actually ran the agreed number of times.
Why it matters
- Advertising revenue
- Screen inventory sold to tenants or media agencies is only monetizable if the mall can show what ran, when, and for how long — the basis for renewal and rate negotiation.
- Brand and safety messaging
- Emergency notices, closures, or center-wide announcements need to reach every screen at once, not depend on whoever last edited that screen's playlist.
- Operational time
- Every hour spent manually swapping content per screen is an hour not spent on the campaign calendar or partner relationships.
How the workflow runs
A campaign goes from request to live screen through one shared system.
- 1
Content uploadMarketing team
Marketing or a tenant uploads creative (image, video, or HTML5) to the CMS library.
- 2
SchedulingMarketing / media sales
The campaign is assigned to specific screens or screen groups with a start and end date, avoiding manual per-screen edits.
- 3
ApprovalCenter operations
For tenant- or partner-submitted content, a reviewer approves before it goes live, so nothing reaches a public screen unchecked.
- 4
DistributionSystem
The CMS pushes the playlist update to the assigned screens without an on-site visit.
- 5
MonitoringOperations
Operations checks screen status from the dashboard to see which displays are online and which are showing the current schedule.
How Simplaq fits
- One cloud CMS covers content upload, scheduling, and screen assignment instead of per-vendor tools.
- Screen groups let a single campaign target, for example, only entrance screens or only food-court screens without editing each one.
- A content approval step exists in the workflow for tenant- or partner-submitted material before it reaches a live display.
- The dashboard gives operations a status view of the screen fleet rather than relying on someone physically checking each display.
What the product actually does
Cloud content management
Upload, schedule, and edit campaign content remotely from any device instead of managing each screen locally.
Screen grouping and scheduling
Assign campaigns to specific screens or groups with defined start and end dates.
Content approval workflow
Route tenant- or partner-submitted content through a review step before it airs.
Interactive and gesture-controlled content
Support for touch-interactive screens and gesture-controlled applications on kiosks and totems, run on the same CMS.
Screen status dashboard
See which screens are online and reflect the current schedule from a single overview.
Implementation considerations
Existing screen hardware
Screen brand, player hardware, and network connectivity per display should be inventoried before rollout — compatibility is confirmed per deployment during technical scoping rather than assumed.
Content approval owners
Decide who approves tenant- or partner-submitted content before go-live, since the workflow requires a named reviewer, not just an uploader.
Screen grouping logic
Map which screens belong to which zone (entrance, parking, food court, directory) up front so campaigns can target the right group from day one.
Related integrations
- Mall mobile app — Campaigns curated for signage can be cross-published to the mobile app's promotions feed.
- Website content — Discounts and events created for the web portal can be reflected in signage playlists, avoiding duplicate content entry.(scoped per deployment)
Customer evidence
Futurum Hradec Králové — Digitalization and Content Management
Futurum Hradec Králové moved from vendor-fragmented static screens to a single cloud CMS with self-service campaign scheduling for both center management and media partners, plus a screen-status view for operations.
Read the Futurum Hradec Králové — Digitalization and Content Management deploymentQuestions buyers ask
- Can tenants or media partners upload their own signage content?
- Yes — content can be submitted by tenants or advertising partners and routed through an approval step before it goes live, so center operations retains control over what airs.
- Do all screens need to be the same hardware?
- No, but hardware compatibility is confirmed per screen during technical scoping rather than assumed; mixed-vendor screen fleets are common and get mapped during implementation.
- Can we target a campaign to only some screens, like just the food court?
- Yes — screens can be grouped by zone (entrance, parking, food court, directory) and a campaign scheduled to a group rather than edited on each display individually.
- How do we know a campaign actually ran on schedule?
- The CMS shows screen online status and current schedule from a dashboard, giving operations and sales a shared reference instead of relying on manual spot checks.
See the signage CMS on your own screen inventory
Walk through how your current screens, zones, and content approval process would map onto the CMS before committing to a rollout.
Book a signage walkthroughUnsere Funktionen
Optimieren Ihre Marketingkommunikation
Modernisieren Sie Ihr veraltetes Digital Signage mit unserer interaktiven Software, die unzählige kreative Marketingmöglichkeiten bietet: Sie ermöglicht Interaktionen oder Augmented Reality für spielerisches Marketing.
Unsere Funktionen
Alle Bildschirme verwalten von einem Ort aus
Die Simplaq Plattform ermöglicht eine einfache Fernverwaltung, Planung und Bearbeitung von Werbeinhalten auf Ihren Bildschirmen. Sie ist Cloud-basiert und nicht nur von Desktops oder Laptops, sondern auch von mobilen Geräten aus zugänglich.
Interaktive Bildschirme ziehen mehr Passanten an
Interaktive Software bietet unzählige kreative Marketingmöglichkeiten: Sie ermöglicht Künstliche Intelligenz oder Augmented Reality für spielerisches Marketing. Sie läuft im selben Simplaq-CMS, das Ihr Team bereits nutzt.
Gestensteuerung für mehr Interaktionen
Wir bieten eine breite Palette von Apps, die durch Hand- und Körperbewegungen gesteuert werden. Das ist nicht nur schneller und bequemer als die Berührung des Bildschirms, sondern auch hygienischer.
Digital Signage Dashboard
Das Digital Signage bietet einen perfekten Überblick über seine Kunden und deren Verhalten.
Unsere Lösungen
Wählen Sie aus fertigen Anwendungen
Unser App-Marktplatz deckt eine breite Palette interaktiver Apps mit endlosen Marketing-Möglichkeiten ab.
Facility Management
Video streamen oder Social-Media-Beiträge in Echtzeit anzeigen
Gestengesteuerte Produktpräsentation
Gestengesteuertes Glücksrad
AR-Fotobox
Indoor-Navigation
Einfaches Upgrade
Upgraden Sie alte Digital Signage mit neuen Funktionen.
SW-Preis
| Anzahl Bildschirme | 1-10 Bildschirme | 11-20 Bildschirme | +20 Bildschirme |
|---|---|---|---|
| Monatlicher Preis pro Bildschirm | 49 EUR | 39 EUR | 29 EUR |
HW-Preis
| Player für statische und dynamische Werbung | Player für Touchscreen-Apps | Player für gestengesteuerte Apps | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Raspberry Pi 4, 4 GB RAM, 64 GB SD-Karte | ROC 3358S | iCore5, 8GB RAM, 120GB HDD, 8MPx camera @30fps | iCore7, 16GB RAM, 120GB HDD, 8MPx camera @30fps | ||||||||
| apx. 90 € | apx. 290€ | apx. 590€ | apx. 1090€ | ||||||||
Vertraut von Branchenführern
Simplaq wird vertraut von Top-Management-Unternehmen
Simplaq wird vertraut von Profis aus Top-Einkaufszentren
Pavel Urban
Leiter Einzelhandel, CBRE Czech Republic
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CBRE
Unschätzbare Expertise und Unterstützung für unsere digitalen Marketingprojekte
Ich sehe Simplaq nicht als Lieferanten, sondern als progressiven und entgegenkommenden Partner, mit dem wir Marketing-Digital-Lösungen flexibel umsetzen können.
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