Centro Comercial Plataforma de Digitalización
Simplaq transformará tu centro comercial en un hub omnicanal. Conoce mejor a tus clientes, haz tu marketing más inteligente y gestiona todos los canales digitales del centro comercial.
In short
Is Simplaq built for shopping malls, and which module do we start with?
Simplaq is used by shopping malls to run their loyalty program, marketing, tenant/event operations, wayfinding and public website from one connected platform instead of separate point vendors — this page maps the segment; each linked solution page covers its own workflow in depth.
Shopping malls accumulate vendors faster than they accumulate a strategy
A mall that started with a wayfinding kiosk, added a loyalty app from a second vendor, and commissioned a website from a third agency ends up with three logins, three support contracts, and no shared data between them.
Owners comparing platforms for a shopping-mall deployment are usually not deciding on one feature — they are deciding whether to keep adding disconnected vendors or move to a base platform that the individual modules plug into.
Who runs into this
Center owner/asset manager
Is evaluating a platform decision across a portfolio of centers, not a single feature purchase.
General manager
Inherited a mix of vendors at the property and is scoping what a consolidated platform would actually replace.
Operations director
Needs to know which module addresses which operational gap before committing budget to any one of them.
Why it matters
- Vendor consolidation
- Running loyalty, marketing, wayfinding and the website on one platform means tenant and visitor data is shared across them instead of re-entered per vendor.
- Sequencing
- Malls rarely deploy everything at once — most start with loyalty or signage and add modules later, so understanding how the pieces connect matters before committing to the first one.
- Portfolio scale
- Owners operating multiple centers need to know a platform decision made for one property will extend to others without re-negotiating a new vendor each time.
How the workflow runs
Most shopping-mall deployments follow a similar sequencing, though the starting point depends on which gap is most urgent.
- 1
1. Establish the app user baseCenter owner
Loyalty program launch is the most common entry point, since most other modules depend on having app users to reach.
- 2
2. Add campaign distributionMarketing manager
The marketing module lets the center publish and measure campaigns to that app user base across news, push, email and SMS.
- 3
3. Add the public websiteDigital manager
The interactive website extends the same tenant and content data to visitors who haven’t installed the app.
- 4
4. Add operational modulesOperations director
Event management, wayfinding and digital signage are added as the specific operational gap they solve becomes the priority.
How Simplaq fits
- Simplaq is deployed at shopping malls as a base platform — loyalty, marketing, the website, event management, wayfinding and digital signage are modules on top of a shared tenant, visitor and content data model, not separate products with separate databases.
- A mall can start with one module and add others later without re-entering tenant or visitor data, because that data already exists in the platform once the first module is live.
What the product actually does
Loyalty program
Points, rewards, receipt scanning and GPS check-in for repeat-visit incentives.
Marketing module
Campaign publishing across app news, push, email and SMS from one portal.
Interactive website
White-label public website sharing tenant directory and content data with the app.
Event management
Planning and promotion of on-site events, ticket reservation from the app.
Wayfinding and digital signage
Indoor navigation kiosks and managed digital screens for advertising and information.
Implementation considerations
Which module to deploy first
Depends on the most pressing gap: an aging or nonexistent loyalty base, a fragmented marketing process, an outdated website, or manual event operations — this page routes to the relevant solution page for each.
Portfolio rollout
Owners operating multiple properties should scope whether modules are deployed uniformly across centers or piloted at one property first.
Existing vendor contracts
Malls already under contract with a separate loyalty, signage or website vendor need to plan transition timing around those contract terms.
Related integrations
- Loyalty program app — Shared app user base and points data used across marketing, the website and event promotion.
- Analytics dashboard — Portfolio and per-center reporting on the data generated by the modules in use.
- Tenant portal — Shared tenant account system used by the website and marketing module for tenant self-service.
Customer evidence
OC Novo Plaza — Unified Digital Ecosystem
Novo Plaza combined loyalty, wayfinding, retail media and the website on one platform and reported a new retail-media revenue line and a 25% increase in repeat visits — the segment-level business case for consolidating modules rather than the detail of any single one.
Read the OC Novo Plaza — Unified Digital Ecosystem deploymentQuestions buyers ask
- Do we have to deploy every module at once?
- No. Malls typically start with one module — most often loyalty or marketing — and add others as the next operational priority comes up.
- We already have a website and a loyalty app from other vendors — can we add just one Simplaq module?
- Yes, though the platform’s advantage compounds when tenant and visitor data is shared across modules. Adding a single module alongside existing vendors is possible but won’t share data with them.
- Does this work the same way across a multi-center portfolio?
- The same modules deploy per property; owners running several centers typically standardize configuration across them while allowing per-center content and branding.
- What’s the difference between the segment page and the module pages?
- This page covers what to deploy and in what order for a shopping mall as a category. Each linked solution page covers that module’s specific workflow, capabilities and implementation detail.
Scope a shopping-mall deployment
Talk through which module fits your center’s current gap and how a phased rollout would sequence.
Book a segment consultationNuestras Funciones
Gestión deInquilinos
Crea una cuenta para cada inquilino para que puedas comunicarte con ellos directamente a través de la aplicación.
Directorio De Inquilinos
Los grandes centros comerciales a menudo tienen un directorio complejo de tiendas y servicios.
Información Útil
Simplaq puede ayudarte a establecer un directorio de todos los inquilinos.
Nuestras Funciones
Planificación de Eventos
Con Simplaq, la administración del centro comercial puede planificar y organizar eventos de manera efectiva.
Noticias
Los consumidores pueden agregar sus tiendas favoritas a una lista y recibir ofertas exclusivas.
Eventos
Con Simplaq, los clientes nunca se perderán ofertas o eventos en tu centro comercial.
Nuestras Funciones
Sistema de Fidelización
Simplaq permite al centro comercial ofrecer una variedad de recompensas a los clientes a cambio de puntos.
Nuestras Funciones
Marca Blanca Soluciones
Simplaq permite al centro comercial ofrecer recompensas a cambio de puntos.
Centro Comercial Exitoso
La clave es repetir las cosas que los clientes 😍 AMAN y eliminar las que 😡 ODIAN
Poca variedad de productos
Esperar demasiado en filas
Perderse ofertas y promociones
No recibir beneficios
No poder encontrar una tienda
Tardar mucho en encontrar estacionamiento
Mala navegación dentro de las tiendas
Ofertas no personalizadas
No sentirse apreciado
Instalaciones sucias
No poder encontrar la máquina de estacionamiento
Ambientes molestos
Panel de Control
Simplaq ofrece a los centros comerciales un análisis detallado de sus clientes y sus acciones.
Nuestras Soluciones
Módulos de Extensión
Sistema de Fidelización
Los clientes pueden subir fácilmente una foto de su recibo y obtener puntos.
Saber Más
Confiado por Líderes de la Industria
Simplaq es confiable por las principales empresas de gestión
Simplaq es confiable por profesionales de los mejores centros comerciales
Pavel Urban
Director de Retail, CBRE Czech Republic
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CBRE
Proporcionó experiencia invaluable y apoyo a nuestros proyectos de tecnología de marketing digital
No veo a Simplaq como un proveedor, sino como un socio progresivo y complaciente con quien podemos implementar y procesar soluciones de marketing digital de manera flexible.
FAQ - Preguntas sobre centros comerciales
Preguntas frecuentes sobre Simplaq para centros comerciales y propiedades minoristas.
¿Qué es un programa de fidelización de centros comerciales?
¿Cómo ayuda Simplaq a aumentar el tráfico de visitantes?
¿Pueden los arrendatarios participar en el programa de fidelización del centro?
¿Qué analítica ofrece Simplaq para centros comerciales?
¿Cómo funciona la función de orientación en el centro?
Descubrir más
Soluciones de fidelización móvil personalizadas que mejoran la retención, el compromiso y el valor de por vida del cliente.
Gestione todas las pantallas desde un mismo lugar con la creación de campañas, la programación de contenido y el seguimiento de la interacción.
Planifique y promocione eventos del centro con gestión de calendario, seguimiento de asistentes e integración de marketing.
Comencemos
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