+35% Customer Retention

Loyalty Program Platform for Malls

Turn anonymous shoppers into loyal customers. Launch a white-label loyalty program with receipt scanning, parking rewards, and personalized campaigns—in weeks, not months.

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25,000+ loyalty members per mall on average

Our Referrals

Trusted by Industry Leaders

Simplaq is trusted by TOP management companies

CBRE
Colliers
Cushman & Wakefield

Simplaq is trusted by professionals from TOP malls

Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
Bory Mall
Avion Shopping Park
VIVO!
Olympia Plzeň
Fashion Arena Prague Outlet
Quadrio
Kotva
Šantovka
Kapolei Commons
Outlet Village
Novo Plaza
G3 Mall
Hafra Tower
Santovka
DBK Center
Lansdowne Place
Stop Shop
VIVO! Hostivař
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Do You Know Who Your Customers Are?

Most shopping malls have no direct relationship with their customers. A loyalty program changes that—giving you data, engagement, and the ability to influence behavior.

Everything You Need to Reward Loyalty

Receipt Scanning

AI-powered receipt verification for accurate point allocation across all tenants.

Flexible Rewards

Customize your reward catalog with parking, gift cards, experiences, and partner offers.

White-Label App

Your branded loyalty app on iOS and Android with full customization options.

Personalized Campaigns

Send targeted offers based on shopping history, visit frequency, and preferences.

Customer Analytics

Track retention, cross-shopping, and campaign ROI with detailed dashboards.

Tenant Sharing

Give tenants access to foot traffic and customer insights to optimize their business.

Drive Business Results

  • Increase repeat visits by rewarding every purchase
  • Boost dwell time with parking rewards for extended stays
  • Run targeted campaigns during slow periods
  • Acquire new customers through referral programs
  • Re-engage lapsed visitors with win-back offers
  • Provide tenants with valuable customer insights

Launch your loyalty program

Most programs go live within 6 weeks. Let's discuss your goals.

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Loyalty Programs That Deliver Results

Czech Republic

Aupark Hradec Králové – Mobile App & Digital Ecosystem

How Aupark Hradec Králové replaced its legacy mobile application with a fully integrated digital ecosystem—combining a loyalty program, push notifications, web synchronization, digital signage, and upcoming navigation and parking services.

Seamless
Platform Migration
Real-Time
Content Sync
Czech Republic

OC Novo Plaza – Unified Digital Ecosystem

How a two-level Prague shopping center unified web, wayfinding, loyalty app, and retail media into a single digital ecosystem—achieving new revenue streams and dramatically improved customer engagement.

+1 New
Revenue Channels
-70%
Content Efficiency

FAQ - Loyalty Programs

What is a shopping mall loyalty program platform?
A mall loyalty platform enables you to launch and manage a customer rewards program across all stores in your property. Customers earn points for purchases anywhere in the mall and redeem them for parking, discounts, or exclusive experiences.
How do customers earn points?
Customers scan receipts using the mobile app or connect their payment cards. Points are automatically calculated based on spend amount. You can also award bonus points for specific stores, events, or time periods.
What types of rewards can we offer?
Common rewards include free parking, gift cards, exclusive experiences, early access to sales, and partner offers. You have full control over the reward catalog and point values.
How do you prevent fraud in receipt scanning?
Our AI-powered verification checks receipt authenticity, prevents duplicates, validates store names against your tenant list, and flags suspicious patterns. Fraud rates are typically under 0.1%.
Can we integrate with our parking system?
Yes, parking integration is one of our most popular features. Customers can use points for free parking hours, and extended parking earns them additional points—creating a positive feedback loop.
What data and insights do we get?
You'll see customer segments, visit frequency, cross-shopping patterns, campaign performance, and individual customer journeys. This data can be shared with tenants to help them optimize their offers.

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on something great

Discover how our shopping centre management and retail analytics software can transform your business and drive revenue.

  • Custom solutions for your property
  • Dedicated support team
  • Fast implementation

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