OC Futurum Brno – Digital Transformation with Simplaq Ecosystem
How OC Futurum Brno implemented hybrid advertising kiosks combining Digital Signage with Wayfinding and centralized cloud content management to modernize visitor communication and create new revenue streams.
The Challenge
The Futurum Brno shopping center was looking for a way to communicate more effectively with visitors, modernize its navigation system, and simultaneously create a new revenue stream for its tenants.
Ineffective visitor communication
Traditional signage couldn't deliver targeted, timely messages to visitors in the center.
Outdated navigation system
Visitors struggled to find stores and services without modern wayfinding solutions.
Missing revenue stream
No mechanism existed to monetize advertising space for tenants effectively.
Complex content management
Managing content across multiple touchpoints required IT intervention or external suppliers.
The Solution
Simplaq deployed a network of digital screens operating in hybrid mode, combining advertising with interactive wayfinding, all managed through a centralized cloud CMS.
Hybrid Interactivity Mode
Screens play visually attractive video spots and static visuals in standby mode. Upon touch, advertising recedes and the center map activates, providing seamless transition between "Advertising" and "Info-Kiosk" functions.
Centralized Online Management
Center management controls all devices and locations from a single cloud, accessible from any device, anywhere. This eliminates the need for physical content updates via USB drives or complex VPN access.
Agile Campaign Planning
Marketing department can create campaigns combining video, images, and interactive applications within seconds, set precise durations and timing, and react instantly to current events like flash promos or changes in opening hours.
Tenant & Event Support
The CMS allows for different permission levels for partners or media agencies, simplifying content workflows and speeding up campaign launches for advertisers with minimal operating costs.
Modules Used
Implementation
Pavel Urban
Head of Retail, CBRE Czech Republic
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CBRE
Provided invaluable expertise and support to our digital marketing technology projects
I don't actually see Simplaq as a supplier, but as a progressive and accommodating partner with whom we can flexibly implement and process marketing-digital solutions. I also highly appreciate the innovative and open approach, thanks to which we can cooperate with each other, develop other effective tools, or even brainstorm freely.
Ready to achieve similar results?
Let's discuss how Simplaq can help your property create a unified digital ecosystem.
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