Einkaufszentrum Digitalisierungsplattform

In short

Is Simplaq built for shopping malls, and which module do we start with?

Simplaq is used by shopping malls to run their loyalty program, marketing, tenant/event operations, wayfinding and public website from one connected platform instead of separate point vendors — this page maps the segment; each linked solution page covers its own workflow in depth.

Who runs into this

How the workflow runs

Most shopping-mall deployments follow a similar sequencing, though the starting point depends on which gap is most urgent.

1. 1

   1. Establish the app user baseCenter owner

   Loyalty program launch is the most common entry point, since most other modules depend on having app users to reach.

2. 2

   2. Add campaign distributionMarketing manager

   The marketing module lets the center publish and measure campaigns to that app user base across news, push, email and SMS.

3. 3

   3. Add the public websiteDigital manager

   The interactive website extends the same tenant and content data to visitors who haven’t installed the app.

4. 4

   4. Add operational modulesOperations director

   Event management, wayfinding and digital signage are added as the specific operational gap they solve becomes the priority.

What the product actually does

Related integrations

• Loyalty program app — Shared app user base and points data used across marketing, the website and event promotion.
• Analytics dashboard — Portfolio and per-center reporting on the data generated by the modules in use.
• Tenant portal — Shared tenant account system used by the website and marketing module for tenant self-service.

Questions buyers ask

Do we have to deploy every module at once?

No. Malls typically start with one module — most often loyalty or marketing — and add others as the next operational priority comes up.

We already have a website and a loyalty app from other vendors — can we add just one Simplaq module?

Yes, though the platform’s advantage compounds when tenant and visitor data is shared across modules. Adding a single module alongside existing vendors is possible but won’t share data with them.

Does this work the same way across a multi-center portfolio?

The same modules deploy per property; owners running several centers typically standardize configuration across them while allowing per-center content and branding.

What’s the difference between the segment page and the module pages?

This page covers what to deploy and in what order for a shopping mall as a category. Each linked solution page covers that module’s specific workflow, capabilities and implementation detail.

Scope a shopping-mall deployment

Talk through which module fits your center’s current gap and how a phased rollout would sequence.