购物中心数字化平台

Simplaq将把您的商场转变为全渠道中心。更好地了解您的客户，更智能地进行营销，管理所有商场数字渠道。

Simplaq shopping mall app shown on a mobile phone

In short

Is Simplaq built for shopping malls, and which module do we start with?

Simplaq is used by shopping malls to run their loyalty program, marketing, tenant/event operations, wayfinding and public website from one connected platform instead of separate point vendors — this page maps the segment; each linked solution page covers its own workflow in depth.

Shopping malls accumulate vendors faster than they accumulate a strategy

A mall that started with a wayfinding kiosk, added a loyalty app from a second vendor, and commissioned a website from a third agency ends up with three logins, three support contracts, and no shared data between them.

Owners comparing platforms for a shopping-mall deployment are usually not deciding on one feature — they are deciding whether to keep adding disconnected vendors or move to a base platform that the individual modules plug into.

Who runs into this

Center owner/asset manager

Is evaluating a platform decision across a portfolio of centers, not a single feature purchase.

General manager

Inherited a mix of vendors at the property and is scoping what a consolidated platform would actually replace.

Operations director

Needs to know which module addresses which operational gap before committing budget to any one of them.

Why it matters

Vendor consolidation: Running loyalty, marketing, wayfinding and the website on one platform means tenant and visitor data is shared across them instead of re-entered per vendor.
Sequencing: Malls rarely deploy everything at once — most start with loyalty or signage and add modules later, so understanding how the pieces connect matters before committing to the first one.
Portfolio scale: Owners operating multiple centers need to know a platform decision made for one property will extend to others without re-negotiating a new vendor each time.

How the workflow runs

Most shopping-mall deployments follow a similar sequencing, though the starting point depends on which gap is most urgent.

1
1. Establish the app user baseCenter owner
Loyalty program launch is the most common entry point, since most other modules depend on having app users to reach.
2
2. Add campaign distributionMarketing manager
The marketing module lets the center publish and measure campaigns to that app user base across news, push, email and SMS.
3
3. Add the public websiteDigital manager
The interactive website extends the same tenant and content data to visitors who haven’t installed the app.
4
4. Add operational modulesOperations director
Event management, wayfinding and digital signage are added as the specific operational gap they solve becomes the priority.

How Simplaq fits

Simplaq is deployed at shopping malls as a base platform — loyalty, marketing, the website, event management, wayfinding and digital signage are modules on top of a shared tenant, visitor and content data model, not separate products with separate databases.
A mall can start with one module and add others later without re-entering tenant or visitor data, because that data already exists in the platform once the first module is live.

What the product actually does

Loyalty program

Points, rewards, receipt scanning and GPS check-in for repeat-visit incentives.

Marketing module

Campaign publishing across app news, push, email and SMS from one portal.

Interactive website

White-label public website sharing tenant directory and content data with the app.

Event management

Planning and promotion of on-site events, ticket reservation from the app.

Wayfinding and digital signage

Indoor navigation kiosks and managed digital screens for advertising and information.

Implementation considerations

Which module to deploy first

Depends on the most pressing gap: an aging or nonexistent loyalty base, a fragmented marketing process, an outdated website, or manual event operations — this page routes to the relevant solution page for each.

Portfolio rollout

Owners operating multiple properties should scope whether modules are deployed uniformly across centers or piloted at one property first.

Existing vendor contracts

Malls already under contract with a separate loyalty, signage or website vendor need to plan transition timing around those contract terms.

Related integrations

Loyalty program app — Shared app user base and points data used across marketing, the website and event promotion.
Analytics dashboard — Portfolio and per-center reporting on the data generated by the modules in use.
Tenant portal — Shared tenant account system used by the website and marketing module for tenant self-service.

Customer evidence

OC Novo Plaza — Unified Digital Ecosystem

Novo Plaza combined loyalty, wayfinding, retail media and the website on one platform and reported a new retail-media revenue line and a 25% increase in repeat visits — the segment-level business case for consolidating modules rather than the detail of any single one.

Read the OC Novo Plaza — Unified Digital Ecosystem deployment

Questions buyers ask

Do we have to deploy every module at once?: No. Malls typically start with one module — most often loyalty or marketing — and add others as the next operational priority comes up.
We already have a website and a loyalty app from other vendors — can we add just one Simplaq module?: Yes, though the platform’s advantage compounds when tenant and visitor data is shared across modules. Adding a single module alongside existing vendors is possible but won’t share data with them.
Does this work the same way across a multi-center portfolio?: The same modules deploy per property; owners running several centers typically standardize configuration across them while allowing per-center content and branding.
What’s the difference between the segment page and the module pages?: This page covers what to deploy and in what order for a shopping mall as a category. Each linked solution page covers that module’s specific workflow, capabilities and implementation detail.