Shopping mall app with built-in loyalty for shoppers
Helpful results
Benefits you get thanks to the customer loyalty program
Implementing a loyalty program in a shopping mall can offer various benefits for both retailers and customers.
Enhanced Customer Loyalty and Retention
A well-designed loyalty program fosters a sense of appreciation and exclusivity among customers, encouraging them to choose the shopping mall over competitors.
Increased Customer Engagement
Loyalty programs provide a platform to engage with customers on a personal level through targeted promotions, special discounts, and personalized offers.
Data Insights for Informed Decision-Making
Loyalty programs generate valuable data on customer behavior, preferences, and shopping habits for informed decisions.
In short
What does a shopping mall's own loyalty mobile app do for shoppers?
The Simplaq loyalty app is the mall's own branded iOS and Android application: a shopper signs in once, carries a digital loyalty card, sees the tenant directory, opening hours, news, events and current campaigns, and receives push notifications about offers relevant to them. Points, rewards and the rules behind them are configured on the loyalty programme side; this page covers the shopper-facing app itself.
Shoppers will not install an app that only shows a coupon
A mall app that exists purely to hold a discount code gets installed once and deleted after the first campaign, because nothing in it is useful on a normal visit — no store list, no opening hours, no reason to open it again.
When the loyalty card, campaign information, event calendar and tenant directory live in different places, a member has to remember which channel to check, and the mall loses the one addressable channel it owns.
Who runs into this
Mall visitor / member
Wants to check who is open, find a store, keep their loyalty card in their phone and see whether a current campaign is worth a trip.
Marketing manager
Needs one owned channel with an installed base, so a campaign or event can be pushed without buying reach again.
Centre management
Wants the app branded as the centre, not as a vendor product, and wants tenant content in it to stay current without a developer release.
Why it matters
- Owned channel
- An installed app is the only mall channel where a message reaches an identified member directly, rather than through paid reach or a third-party feed.
- Everyday utility
- Directory, opening hours and event information give a member a reason to open the app between campaigns, which is what keeps the install alive for the next campaign.
- Identified visits
- A member who signs in and carries a digital card is recognisable across visits, which is what makes personalised campaign content possible at all.
How the workflow runs
What actually happens between a shopper downloading the app and a campaign landing on their phone:
- 1
Shopper installs the branded appVisitor
The app is published under the centre's own brand on the App Store and Google Play, so the shopper installs the mall, not a vendor shell.
- 2
Registration creates the member profileVisitor
Sign-up captures the details the shopper enters — email, phone number, address — and creates the profile the loyalty card is attached to.
- 3
Everyday content is browsed in-appMarketing
Tenant directory, opening hours, news, event calendar and current campaigns are read in the app, published from the same content management the website uses.
- 4
Push notification reaches the memberMarketing
Campaign, event and reward messages are sent as push notifications to members rather than broadcast to unknown reach.
- 5
Card is presented in storeVisitor / tenant
The member opens their digital loyalty card in the app at the point of purchase or redemption; the point and reward rules behind it are configured on the loyalty programme side.
How Simplaq fits
- Delivers the app as a white-label iOS and Android build under the centre's brand, rather than a shared multi-mall directory app.
- Feeds app content — tenants, opening hours, news, events, campaigns — from the same administration used for the mall website, so a change is published once instead of twice.
- Keeps the member profile created at registration as the link between the app install and the loyalty programme configured in Simplaq, so pushes can target members rather than everyone.
What the product actually does
White-label iOS and Android app
A native app published under the mall's own brand and identity, not a shared vendor app with the mall as a listing.
Digital loyalty card and member profile
The member registers once, the profile stores what they entered at sign-up, and the loyalty card is carried in the app.
Tenant directory and opening hours
The store list, categories and opening hours shoppers actually open the app for, kept current from the same content administration as the website.
News, events and current campaigns
Editorial and campaign content published to the app so the member sees what is running in the centre this week.
Push notifications to members
Campaign, event and reward messages delivered to installed members as push notifications.
Implementation considerations
Store publishing and brand assets
Because the app ships under the centre's brand, App Store and Google Play listings, icons, screenshots and the developer account arrangement need to be agreed before launch.
Content ownership after launch
Directory and opening-hours accuracy is the single most visible thing in the app; decide who on the centre's side keeps tenant data current and how tenants submit changes.
Migrating an existing member base
If members already exist in another app or provider, the migration of member records and point balances has to be scoped explicitly — see the Aupark Hradec Králové deployment below.
Notification discipline
Push is the app's main advantage and its main uninstall risk; agree a sending cadence and who approves campaign pushes before the first month.
Customer evidence
Aupark Hradec Králové — Mobile App & Digital Ecosystem
A native iOS and Android app was launched under the centre's own brand with loyalty points and rewards, and the existing member base was migrated from a previous provider with zero data loss, alongside push notifications and an in-app overview of current campaigns.
Read the Aupark Hradec Králové — Mobile App & Digital Ecosystem deploymentQuestions buyers ask
- Is the app published under our brand or Simplaq's?
- Under the centre's own brand and identity on the App Store and Google Play. It is a white-label app, not a listing inside a shared vendor application.
- What does a shopper see in the app besides loyalty?
- The tenant directory with opening hours, news, the event calendar and current campaigns — the everyday content that gives a member a reason to open the app between campaigns.
- How is this different from the loyalty programme page?
- This page covers the shopper-facing app: what a member installs, sees and receives. How points accrue, which rewards exist and how tenants join the programme is covered on the loyalty programme solution page.
- Do we manage app content separately from the website?
- No. Tenants, opening hours, news, events and campaigns are published from the same Simplaq administration used for the mall website, so a change is entered once.
- Can we move members from an app we already have?
- Member migration from a previous provider has been done in a live deployment (Aupark Hradec Králové). The scope depends on what the current provider can export, so it is confirmed during scoping rather than assumed.
See the app a member would actually keep installed
Walk through the shopper journey — install, registration, directory, card and push — against your current tenant data and member base.
Book a mobile app walkthrough
News
Consumers can add their favorite retail stores to a list of favorites and receive exclusive offers and deals from those specific stores.
Events
With Simplaq, customers will never miss out on offers or events held in your shopping mall.
Why is customer Loyalty program app from Simplaq worth it?
Through the mobile loyalty app, customers can effortlessly capture and upload a photo of their receipt in mere seconds.
The app's sophisticated tracking system records the items listed on each receipt, enabling businesses to analyze user preferences.
The app is the shopper interface; rules, receipts and reporting live in the loyalty platform behind the app.
Explore more
The mall is able to offer various rewards – products, services, free parking, free amenities, gift cards or other benefits in exchange for points.
Understand customer behaviour by tracking visits, purchases, and preferences for personalized marketing.
Our omnichannel marketing feature enables you to reach customers through multiple channels, such as email, social media, and mobile apps. You can create personalized marketing campaigns and engage with customers at every touchpoint.
Shopping Centres and Management Companies We Work With
Working with international property management companies
Working with shopping centre teams across Czechia and Slovakia
Pavel Urban
Head of Retail, CBRE Czech Republic
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CBRE
Provided invaluable expertise and support to our digital marketing technology projects
I don't actually see Simplaq as a supplier, but as a progressive and accommodating partner with whom we can flexibly implement and process marketing-digital solutions. I also highly appreciate the innovative and open approach, thanks to which we can cooperate with each other, develop other effective tools, or even brainstorm freely.
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