View Demo - With our Solution
The Mall Platform
Business Intelligence
Business Intelligence
We develop and operate a website that is not only modern but also functional – mall visitors can browse directory of stores, parking information, navigation around the mall, ongoing offers, loyalty program, promotions and events.
Challenge
How improve your marketing & customer retention if you don’t know what drives different customer segments to your mall?
Large eshops
like Amazon know almost everything about their customers and shopping behavior.
Shopping malls
know just footfall and turnover of their tenants.
Our Features
Understand your data in real-time
BinarBase is a BI software for shopping centers that fetches data into a centralized database and helps you to track performance of your mall in real-time. Have all the answers you are looking for by combining the reporting tools you already use.
Our Features
Bring your data onboard. Without coding.
- Excel reports of turnovers from tenants
- People counters and smart cameras
- Accounting & contract managment system
- Parking system
- Google Analytics or Adwords
- Digital Signage platform
- Beacons & WiFi scanners
Understand customer behaviour and purchasing patterns
BinarBase collects data from tenants, Google Analytics, foot traffic data, all internal and external databases to build intuitive custom reports and uses AI technologies that help you understand your customer journey, also poperty and retailer performance.
Combine reports and find dependancies
Get clear insights on data: manage and work on all data collected from all sources. Combine any data thanks to semantic layer and artificial intelligence. Find out what factors drive most visitors to your mall.
Let’s compare
Does your mall have lot of data and nothing is connected?
Our Features
Turn data into insights. Measure customer loyalty and other KPIs
BinarBase is a BI software for shopping centers that fetches data into a centralized database and helps you to track performance of your mall in real-time. Have all the answers you are looking for by combining the reporting tools you already use.
Dashboards in less than 3 minutes
Data visualization helps to analyze enterprise activities and make the best choice for your business. AI generated dashboards display metrics and trends in real-time.
Easy reporting for REIT
Quickly arrange and customize reports the way you want share with REIT. Create specific reports, publish them over landingpage and share them with one click.
Our Referals
Simplaq is trusted by professionals from top companies
Pavel Urban
Head of Retail, CBRE Czech republic
Provided invaluable expertise and support to our digital marketing technology projects
I don’t actually see Simplaq as a supplier, but as a progressive and accommodating partner with whom we can flexibly implement and process marketing-digital solutions. I also highly appreciate the innovative and open approach, thanks to which we can cooperate with each other, develop other effective tools, or even brainstorm freely.
Let’s get started on something great
Discover how our shopping centre management and retail analytics software can transform your business and drive revenue
