EventManagement
Our event management feature lets you plan and manage events in your shopping mall. You can create event schedules, manage vendor information, and coordinate with staff to ensure a successful event.
In short
How do you plan and communicate shopping mall events across tenants and visitors?
Simplaq lets mall management create event and news posts once and have them reach visitors through the mobile app and social media immediately, while coordinating vendor information and staff around concerts, exhibitions and promotions from the same interface.
Events get planned in one place and announced somewhere else, late
Concerts, exhibitions and seasonal promotions typically get coordinated by mall marketing in spreadsheets or documents, then re-typed into social posts, app notifications and in-mall signage separately, often at different times.
That gap between planning and communication means visitors miss events they would have attended, and staff or vendors work from schedule information that may already be outdated by the time it reaches them.
Who runs into this
Marketing / events coordinator
Plans concerts, exhibitions and promotions and needs vendor details and a schedule that stays synced with what customers actually see.
Loyalty program manager
Wants event and promotion announcements targeted at loyalty members specifically, not just a general audience.
Mall visitor
Wants to know what is on this week without checking multiple channels, and not to miss an offer tied to an event.
Why it matters
- Attendance and footfall
- An event that customers don't hear about in time does not drive the footfall it was planned for.
- Loyalty engagement
- Event communication that integrates with the loyalty app allows targeted engagement with members already invested in the mall, rather than generic broadcast only.
- Coordination overhead
- Planning events and separately re-announcing them across channels duplicates marketing effort that could go into the events themselves.
How the workflow runs
Event communication in Simplaq runs from a single post outward:
- 1
Plan the eventEvents coordinator
Mall management organizes events such as concerts, exhibitions and promotions, including the vendor information tied to them.
- 2
Create one news or event postMarketing
A single post is created for the event; it does not need to be separately re-written per channel.
- 3
Push it to customers immediatelySystem
Customers are notified in the mobile app and on social media as soon as the post is created, so no one misses the offer or event.
- 4
Target loyalty membersLoyalty program manager
Where the event ties into the loyalty program, the same communication reaches members who have opted into that program for more targeted engagement.
How Simplaq fits
- Turns event planning and customer communication into one workflow instead of two separate ones for internal scheduling and external announcement.
- Uses the mobile loyalty app as a communication channel for events, which streamlines announcement to customers who already engage with the mall's app.
- Lets customers add favorite stores to a list and receive offers tied to those stores, connecting store-level promotions to the event and news feed.
What the product actually does
Event and news posts
Create a news post for an event or promotion; customers are notified immediately in the app and on social media.
Events view for customers
A dedicated events view in the app so customers can see what is on at the mall without missing an offer or event.
Vendor and schedule coordination
Plan and organize events like concerts, exhibitions and promotions, coordinating the vendor information involved.
Loyalty-integrated communication
Event and promotion communication that integrates with the mobile loyalty app allows targeted engagement with loyalty program members specifically.
Favorite store notifications
Customers can add favorite retail stores to a list and receive exclusive offers and deals from those specific stores.
Implementation considerations
Who owns the post at publish time
Since one post pushes to app and social media simultaneously, agree who has publish rights and a review step before it goes out, since there is no separate per-channel delay to catch errors.
Vendor information upkeep
Vendor and schedule details tied to an event need to be kept current in the system since they are part of the same record used for coordination.
Loyalty app adoption
Targeted communication to loyalty members is only as effective as loyalty program enrollment; event communication benefits from being planned alongside loyalty program growth, not after it.
Customer evidence
Aupark Hradec Králové — Mobile App & Digital Ecosystem
The deployed mobile app gives customers a clear overview of current campaigns and events at the mall alongside loyalty points and rewards, with content created on the mall's website automatically reflected in the app — the same event/news synchronization this page describes.
Read the Aupark Hradec Králové — Mobile App & Digital Ecosystem deploymentQuestions buyers ask
- Does creating an event post also notify customers automatically?
- Yes. Once a news or event post is created, customers are notified immediately in the mobile app and on social media, without a separate manual announcement step.
- Can we target event communication at loyalty program members specifically?
- Yes. Because event and promotion communication integrates with the mobile loyalty app, it allows targeted engagement with customers who are part of the loyalty program.
- Can customers get notified about specific stores rather than all mall events?
- Yes. Customers can add favorite retail stores to a list and receive exclusive offers and deals from those specific stores.
- Do we still manage vendor logistics for events separately?
- Vendor information for an event is managed as part of the same planning workflow used to organize and communicate the event, rather than in a separate system.
Plan your next mall event with one communication workflow
See how creating a single event post reaches your app, social channels and loyalty members without re-announcing it three times.
Book an event management walkthroughOur Features
Events view
Customers will never miss an offer or event that are held in your shopping mall. Just create a news post and customers will get notified immediately in the app and in social media.
Our Features
Events Planning
Mall management can utilize this feature to efficiently plan and organize various events like concerts, exhibitions, and promotions. It also enables them to communicate these events directly to customers through digital channels, a process that is significantly streamlined and enhanced when integrated with a mobile loyalty app. This integration is especially useful for customer loyalty programs, as it allows for targeted communication and engagement with customers who are part of the loyalty program, ensuring they are always informed about the latest events and promotions.
News
Consumers can add their favorite retail stores to a list of favorites and receive exclusive offers and deals from those specific stores. This feature was designed to create a sense of community among consumers who share similar interests in brands, products, and services.
Events
With Simplaq, customers will never miss out on offers or events held in your shopping mall. By creating a news post, customers will receive immediate notifications through the app and social media, ensuring that they are always up-to-date with the latest promotions and events.
Shopping Centres and Management Companies We Work With
Working with international property management companies
Working with shopping centre teams across Czechia and Slovakia
Pavel Urban
Head of Retail, CBRE Czech Republic
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CBRE
Provided invaluable expertise and support to our digital marketing technology projects
I don't actually see Simplaq as a supplier, but as a progressive and accommodating partner with whom we can flexibly implement and process marketing-digital solutions. I also highly appreciate the innovative and open approach, thanks to which we can cooperate with each other, develop other effective tools, or even brainstorm freely.
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