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Trend and guides
Future Trends in Mobile Loyalty Programs
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December 6, 2023

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4min read

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As technology continues to evolve, mobile loyalty programs are expected to undergo further transformation. The convergence of trends like augmented reality, sustainability initiatives, voice commerce, blockchain, and AI is not just a fleeting phenomenon but a glimpse into the future of retail. In this article we summed up some future trends shopping mall should not miss.

1. Augmented Reality (AR) Integration

AR is revolutionizing mobile loyalty programs by offering immersive experiences. Statistics show that AR has a profound impact on customer engagement, with a 2020 report indicating that AR users are 40% more likely to purchase than non-AR users. In loyalty programs, this could manifest as AR-enabled features like instant product information, discounts, and virtual try-ons through smartphone cameras.

2. Sustainability Initiatives

With a growing consumer focus on environmental responsibility, sustainability is becoming a critical component of loyalty programs. A Nielsen study found that 73% of global consumers are willing to change their consumption habits to reduce environmental impact. This shift could lead to rewards for eco-friendly behaviors, like using reusable bags or buying sustainable products.

3. Voice Commerce 

The rise of voice-activated devices like Amazon Alexa and Google Home is paving the way for voice commerce in loyalty apps. As per a report by OC&C Strategy Consultants, voice shopping is projected to jump to $40 billion in 2022. This trend may soon allow customers to make purchases and redeem rewards using voice commands, directly through their loyalty program apps.

4. Blockchain Technology

Blockchain technology can significantly improve the security and fairness of loyalty programs. It’s estimated that blockchain can reduce business costs by $50 billion by 2024 in the loyalty and rewards sector. Blockchain ensures secure, transparent customer data handling and enables cross-retailer programs where rewards can be earned and redeemed across multiple brands. It ‘s decentralized nature also allows for cross-retailer loyalty programs, where customers can earn and redeem rewards across multiple stores.

5. Artificial Intelligence (AI) and Machine Learning

AI-powered algorithms will continue to play a significant role in personalizing loyalty programs. These algorithms will become more sophisticated in predicting customer preferences and behavior, allowing for even more tailored rewards and offers. These technologies are becoming adept at predicting customer preferences, with the AI market in retail expected to reach $8 billion by 2024. This advancement means more tailored rewards and offers, enhancing customer satisfaction and loyalty.

6. Contactless Payments

The COVID-19 pandemic accelerated the adoption of contactless payments. Mobile loyalty apps will likely integrate with contactless payment systems, enabling customers to seamlessly make purchases and earn rewards with a simple tap of their smartphones.

7. Enhanced Data Privacy

As data privacy regulations become stricter, mobile loyalty apps will prioritize user data protection. The Global Data Protection Regulation (GDPR) and similar regulations worldwide are pushing apps to incorporate advanced encryption and user consent management, ensuring compliance with stringent privacy laws. Advanced encryption techniques and user consent management will be integrated to ensure compliance with data privacy laws.

To delve deeper into the future trends and innovations in mobile loyalty programs for shopping malls, we you to explore our articles, “The Best Shopping Malls: Unlocking the Success Formula” and 22 Future Trends for Shopping Malls.” In these articles, we provide in-depth insights into emerging technologies, data-driven strategies, and cutting-edge approaches that are shaping the future of customer loyalty in the retail sector.

As technology continues to advance, the future of mobile loyalty programs holds exciting possibilities, from augmented reality experiences to blockchain security and AI-driven personalization. Shopping mall managers should remain agile and embrace these trends to stay competitive and continue to meet the evolving expectations of their customers.

In a rapidly changing retail landscape, customer loyalty programs are no longer a luxury but a necessity. Simplaq is at the forefront of this revolution, providing shopping mall managers with powerful mobile loyalty apps that transform the customer experience.

Simplaq’s approach

At Simplaq, we understand the importance of creating a seamless and personalized shopping experience for your customers. Our loyalty mobile apps for shopping malls are designed with your customers in mind, offering features such as feedback and customer service, beacon technology, push notifications, in-app navigation, and personalized rewards and offers.

Our team of experts will work closely with you to understand your unique needs and goals, and develop a customized loyalty mobile app that meets your specific requirements. We pride ourselves on delivering high-quality apps that drive engagement, increase loyalty, and ultimately drive revenue for your shopping mall. Contact us today to learn more about our services and how we can help you achieve your goals.

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