Loyalty program
Loyalty mobile app promotion for downloads increase

October 17, 2023


7min read

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In today’s digital age, shopping mall owners and managers face a unique challenge: how to keep customers engaged and loyal in an increasingly competitive retail environment. With the rise of online shopping and e-commerce, it has become more important than ever to create a memorable and personalized shopping experience that keeps customers coming back, and one effective strategy for achieving this is through a loyalty mobile app.

One way to achieve this is through the use of mobile apps that offer personalized rewards, in-app navigation, push notifications, and other features designed to enhance the customer experience. This is where Simplaq, a leading IT startup, comes in. Simplaq creates loyalty mobile apps for shopping malls that are designed to drive engagement, increase loyalty, and ultimately drive revenue.

But creating a shopping mall loyalty mobile app is just the first step. In order to truly maximize its potential, it is essential to promote the app effectively and encourage downloads. This can be a challenging task, but with the right strategies and best practices in place, it can be accomplished successfully.

loyalty mobile app

Tips for promoting your shopping mall loyalty mobile app to increase downloads

In this article, we will share tips and best practices for promoting your shopping mall loyalty mobile app and increasing downloads. We will draw on the latest studies and statistics to provide insights and practical advice that you can implement in your own marketing strategy. Whether you’re just getting started with your loyalty app or looking to optimize your existing marketing efforts, this guide is for you.

In today’s fast-paced world, mobile apps have become an essential tool for businesses to engage with their customers. This is especially true for shopping malls, where customers are looking for a seamless and personalized shopping experience. A loyalty mobile app can help shopping malls achieve this by providing customers with personalized rewards, offers, and in-app navigation.

However, simply creating a loyalty mobile app is not enough. It’s crucial to promote the app and increase downloads to ensure that customers can take advantage of the app’s benefits.

Here are 8 tips to help you promote your shopping mall loyalty mobile app and increase downloads:

Leverage social media

Social media platforms are an excellent tool to promote your app and reach a wider audience. Share screenshots of the app’s features, highlight customer reviews and feedback, and offer exclusive promotions to users who download the app.

According to a study by Facebook, mobile app install ads on the social media platform resulted in a 56% lower cost per install compared to other mobile ad formats. Furthermore, 80% of people who downloaded a shopping app did so after seeing an ad on Facebook.

loyalty mobile app

Partner with influencers

Social media influencers can help promote your app to their followers, increasing visibility and downloads. Be sure to choose influencers who align with your brand values and have a genuine interest in your product.

According to a study by Influencer Marketing Hub, 92% of marketers who used influencer marketing in 2020 found it to be effective. Furthermore, influencer marketing can result in an average ROI of $5.78 for every $1 spent.

Utilize in-app notifications

Use push notifications to remind users about the benefits of your app, such as exclusive discounts and promotions. Make sure the notifications are relevant and personalized to each user’s interests and shopping habits.

According to a study by Leanplum, personalized push notifications result in a 4.5x increase in open rates compared to generic notifications. Furthermore, users who receive personalized push notifications are twice as likely to engage with the app compared to those who do not.

Offer exclusive rewards

Providing personalized rewards and incentives for users who download and use the app can increase downloads and engagement. This can include discounts, free items, and other exclusive offers that are only available through the app.

According to a study by HelloWorld, 64% of consumers would be more likely to join a loyalty program if they received exclusive rewards or offers. Furthermore, loyalty program members are 70% more likely to make repeat purchases compared to non-members.

loyalty mobile app

Use beacon technology

Beacon technology can be used to send personalized offers and promotions to users when they enter specific areas of the shopping mall. This can help increase engagement and encourage users to spend more time in the mall.

According to a study by Accenture, 73% of consumers are willing to share their location data if it results in a more personalized shopping experience. Furthermore, beacon technology can increase in-store conversion rates by up to 45%.

Optimize landing page for search engines

Ensure your app’s landing page is SEO-friendly. Use relevant keywords, optimize the description, and build backlinks on relevant sites.

According to a study by Search Engine Journal, 53% of website traffic comes from organic search. Furthermore, websites that appear on the first page of search engine results receive 91.5% of all clicks.

Encourage user reviews

Encourage users to leave reviews and feedback about your app on app stores and other review sites. Positive reviews can increase credibility and encourage more downloads.

According to a study by BrightLocal, 92% of consumers read online reviews before making a purchase, and 68% of consumers say positive reviews make them more likely to use a business. Encourage users to leave reviews by offering incentives or by simply asking for their feedback after they use the app.

loyalty mobile app

Offer exceptional customer service

Providing excellent customer service can increase customer loyalty and encourage users to share their positive experiences with others. Make sure users can easily contact customer service through the app and respond to their queries promptly.

According to a study by Salesforce, 84% of customers say the experience a company provides is as important as its products or services. Furthermore, customers who have positive experiences with a company are 5x more likely to recommend the company to others.

By implementing these tips, you can effectively promote your shopping mall loyalty mobile app and increase downloads. Remember to continuously analyze and optimize your marketing strategies to ensure maximum engagement and success.

In conclusion, creating a shopping mall loyalty mobile app is an effective way to increase customer engagement and loyalty. However, it is not enough to just create an app and hope that users will download and use it. It is essential to implement effective marketing strategies to promote the app and encourage downloads.

Utilization of various marketing channels

To improve your app’s discoverability, incorporate these strategies: first, optimize the landing page for search engines. This involves utilizing relevant keywords, enhancing the app’s description, and establishing backlinks on your website and other relevant platforms.

Creating a shopping mall loyalty mobile app is an investment in customer engagement and loyalty. Implementing these tips can promote your app, boost downloads, and increase revenue for your shopping mall.


Remember, creating a loyalty mobile app for your shopping mall is just the first step. To truly maximize its potential, it is essential to continuously engage with users and provide exceptional customer service. By offering a seamless and personalized experience, you can turn first-time visitors into loyal customers and brand advocates.

Our shopping mall loyalty mobile apps prioritize customer needs. They include feedback, beacon tech, push notifications, in-app navigation, and personalized rewards.

Our expert team collaborates to understand your goals and create a tailored loyalty mobile app for you. When considering a loyalty mobile app for your shopping mall, Simplaq is your ideal choice. With our expertise and commitment to excellence, we can help you create an app that sets you apart from the competition and provides a memorable and personalized experience for your customers. Contact us today to learn more about our services and how we can help you achieve your goals.