Loyalty program
Loyalty programs transformation

October 5, 2023


6min read

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Loyalty programs transformation

In today’s fast-paced retail landscape, staying competitive and retaining customers can be a challenging task for shopping mall managers. Traditional methods of customer engagement, such as punch cards and paper coupons, have become obsolete in the digital age. To remain competitive, shopping malls must adapt to evolving consumer preferences and technology trends. One solution that has gained traction in recent years is loyalty programs transformation through mobile apps. In this blog post, we’ll explore the impact of loyalty programs and mobile apps on customer loyalty in shopping malls, supported by relevant studies and statistics.

The Evolution of Loyalty Programs

Customer loyalty programs have been around for decades, but their evolution over time has been remarkable. What began as simple punch cards has now transformed into sophisticated mobile apps that offer personalized experiences. According to a study by Colloquy, a leading loyalty marketing research firm, there were 3.8 billion loyalty program memberships in the United States alone in 2020, indicating the growing importance of such programs in the retail sector.

Study Link: Colloquy Loyalty Census

The Power of Mobile Loyalty Apps

As shopping malls strive to stay relevant and attract a new generation of consumers, mobile loyalty apps have emerged as a game-changer. These apps, like the ones developed by Simplaq, offer a seamless and engaging way for customers to connect with brands and shopping malls. But why are they so effective? Let’s delve into the key reasons:

  1. Convenience and Accessibility
  2. A study conducted by Statista in 2021 revealed that 61% of global smartphone users had downloaded shopping apps. Mobile loyalty apps make it convenient for shoppers to carry their loyalty cards, rewards, and special offers in one digital wallet, accessible at any time.

Statista – Number of smartphone users worldwide

  1. Personalization:
  2. According to a study by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Mobile loyalty apps leverage data analytics to provide personalized offers, enhancing the overall shopping experience.

Accenture – Personalization Pulse Check

  1. Real-time Engagement:
  2. Simplaq’s mobile loyalty apps enable shopping malls to engage with customers in real-time through push notifications. This direct communication channel keeps customers informed about promotions, events, and discounts.

Forrester Research – Predictions 2021: Customer Insights

  1. Data-Driven Insights:
  2. A report by Forrester Research highlights that 62% of organizations see customer analytics as a top priority. Mobile loyalty apps collect valuable data on customer preferences and behavior, allowing shopping mall managers to make data-driven decisions to improve their services.

Forrester Research – Customer Analytics

  1. Gamification:
  2. A study published in the Journal of Consumer Research found that gamification elements in loyalty programs increase customer engagement. Simplaq’s apps often incorporate gamification features, such as challenges and rewards, to keep users engaged and motivated.

Journal of Consumer Research – Toward a Better Understanding of the Relationship Between Attention to Rewards and Consumer Memory for Advertising

The Impact of Mobile Loyalty Apps on Shopping Mall Revenue

It’s not just about providing a shiny new digital tool; it’s about driving results. Mobile loyalty apps have a tangible impact on shopping mall revenue. Let’s explore the statistics and studies that support this claim:

Shopping mall  - Loyalty program

Study 1: Increased Customer Spending
Loyalty programs transformation, as revealed by a Loyalty360 survey, has proven to be a catalyst for increased customer spending, with those enrolled in loyalty programs spending 37% more on average than non-loyalty members. Mobile loyalty apps further amplify this effect by promoting higher spending through targeted offers and rewards.

Study Link: Loyalty360 – Loyalty Program Statistics

Study 2: Customer Retention

Customer retention is a vital aspect of any loyalty program. A study by Frederick Reichheld of Bain & Company found that increasing customer retention rates by just 5% can boost profits by 25% to 95%. Mobile loyalty apps enhance customer retention by fostering a stronger emotional connection between shoppers and shopping malls.

Study Link: Bain & Company – The Economics of Loyalty

Study 3: Positive Word-of-Mouth

Through loyalty programs transformation, businesses not only increase customer spending but also harness the power of satisfied customers becoming brand advocates. According to a Nielsen survey, 92% of consumers trust recommendations from friends and family more than any other form of advertising, and mobile loyalty apps often facilitate this by enabling customers to share their experiences and rewards on social media, thus amplifying positive word-of-mouth.

Study Link: Nielsen – Trust in Advertising

Study 4: Improved Data Utilization
Loyalty programs transformation not only fosters customer loyalty but also drives higher profits through the effective utilization of customer data. According to a study by McKinsey, companies that leverage customer analytics are more likely to outperform their competitors in terms of profitability. Mobile loyalty apps play a crucial role in this transformation by collecting vast amounts of data, enabling shopping malls to make data-driven decisions and optimize their offerings, further enhancing their competitive edge.

Study Link: McKinsey & Company – Customer Analytics

Simplaq’s Approach to Mobile Loyalty Apps

Simplaq specializes in creating cutting-edge mobile loyalty apps tailored to the needs of shopping malls. Our approach focuses on delivering a holistic solution that maximizes customer engagement and drives revenue growth.

Personalization and Targeting

Simplaq’s mobile loyalty apps leverage advanced algorithms to analyze customer data, allowing shopping malls to deliver personalized offers and recommendations. This personalization ensures that each customer’s experience is tailored to their preferences and shopping habits.

Gamification for Engagement

Gamification is a key element of Simplaq’s approach. By integrating game-like features into their mobile loyalty apps, they keep customers engaged and motivated to return to the shopping mall. Challenges, badges, and rewards create a sense of achievement that encourages repeat visits.

Real-time Communication

Simplaq understands the importance of real-time communication in customer engagement. Their apps enable shopping malls to send timely push notifications about special promotions, events, and exclusive discounts, ensuring customers stay informed and engaged.

Seamless Integration

To streamline operations, Simplaq’s mobile loyalty apps seamlessly integrate with existing POS (Point of Sale) systems and customer databases. This integration ensures that customers can easily redeem rewards and offers at the checkout.

Shopping mall  - Loyalty program

Simplaq’s approach

At Simplaq, we understand the importance of creating a seamless and personalized shopping experience for your customers. Our loyalty mobile apps for shopping malls are designed with your customers in mind, offering features such as feedback and customer service, beacon technology, push notifications, in-app navigation, and personalized rewards and offers.

Our team of experts will work closely with you to understand your unique needs and goals, and develop a customized loyalty mobile app that meets your specific requirements. We pride ourselves on delivering high-quality apps that drive engagement, increase loyalty, and ultimately drive revenue for your shopping mall.

If you’re looking to create a loyalty mobile app for your shopping mall, look no further than Simplaq. With our expertise and commitment to excellence, we can help you create an app that sets you apart from the competition and provides a memorable and personalized experience for your customers. Contact us today to learn more about our services and how we can help you achieve your goals.