Loyalty program
Designing Your Loyalty Program: A Strategy for Shopping Mall Managers

November 17, 2023


4min read

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Developing an effective loyalty program involves several key considerations that are crucial for ensuring its success and relevance, especially in the context of shopping malls. This approach requires a deep understanding of customer demographics, strategic goal setting, and choosing the right type of program, all backed by relevant statistics and sources.

effective loyalty program

Identifying Your Target Audience

The first and foremost step in creating a loyalty program is to identify your target audience accurately. Understand the demographic profile of your mall’s frequent visitors, including their shopping habits and preferences. This understanding can be enhanced through customer surveys, analysis of purchase history, and feedback mechanisms.

Loyalty cards with barcodes enable businesses to deliver personalized marketing messages and incentives, driving customer engagement and loyalty.

According to a report by KPMG, which analyzed consumer behavior globally, a significant portion of consumers prefer brands with robust loyalty programs, highlighting the importance of a targeted approach.

(Source: KPMG International).

Setting Clear Goals and Objectives

Define the primary goals and objectives of your loyalty program, ensuring they align with your overall business strategy.

These objectives might include:

increasing foot traffic,

boosting sales,

enhancing customer retention,

improving the overall shopping experience.

It’s crucial to set specific, measurable, achievable, relevant, and time-bound (SMART) objectives.

A study by Bain & Company indicates that a well-structured loyalty program can increase a company’s revenue by 5-10%.

(Source: Bain & Company).

Choosing the Right Type of Loyalty Program

There are several types of loyalty programs, each with its unique benefits and applications:

  • Point-Based Systems: These are straightforward and easy to understand, where customers earn points for purchases that can be redeemed for rewards.

  • Tiered Programs: These encourage repeated engagement by offering progressively better rewards as customers reach higher tiers.

  • Exclusive Member Benefits: Offering special perks or access to members can create a sense of exclusivity and belonging.

  • Partnered Programs: Collaborating with other businesses or services can diversify the rewards and appeal to a broader customer base.

Each type has its merits and should be chosen based on your specific goals and customer base.

For instance, a report by McKinsey & Company reveals that personalization in rewards can increase customer satisfaction rates by 20%.

(Source: McKinsey & Company).

The success of a loyalty program hinges on its ability to evolve with changing consumer behaviors and technological advancements. It’s not just about rewarding purchases but creating a comprehensive experience that resonates with the customers’ desires for personalization, convenience, and exclusivity.

This approach not only ensures customer satisfaction but also fosters a deeper sense of loyalty towards the mall, ultimately contributing to increased foot traffic, sales, and a strong brand presence in the market.

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Simplaq’s Approach to Loyalty Programs

At Simplaq, we specialize in enhancing the retail experience through our innovative loyalty mobile apps tailored for shopping malls. Understanding the pivotal role of a well-executed loyalty program, our solutions are designed to offer a seamless and highly personalized shopping experience.

Our approach is collaborative and client-focused. We work closely with shopping mall managers to understand their specific needs and goals, ensuring that the developed loyalty mobile app is not just a technological solution but a strategic tool aligned with the mall’s unique brand and objectives.

Reach out to Simplaq today to explore how our solutions can transform your loyalty program and set your shopping mall apart from the competition. Explore also our mall gift card options, now accessible through our app.

Check our comprehensive guide, we’ll explore how to build customer loyalty and create a customer loyalty program that stands out.